Table of Contents
Foreword Larry Page, Alphabet CEO and Google Cofounder xi
Part 1 OKRs in Action
1 Google, Meet OKRs 3
How OKRs came to Google, and the superpowers they convey
2 The Father of OKRs 19
Andy Grove creates and inculcates a new way of structured goal setting
3 Operation Crush: An Intel Story 35
How OKRs won the microprocessor wars
4 Superpower #1: Focus and Commit to Priorities 47
OKRs help us choose what matters most
5 Focus: The Remind Story 58
Brett Kopf used OKRs to overcome attention deficit disorder
6 Commit: The Nuna Story 69
Jini Kim's personal commitment to transform health care
7 Superpower #2: Align and Connect for Teamwork 77
Public, transparent OKRs spark and strengthen collaboration.
8 Align: The MyFitnessPal Story 90
Alignment via OKRs is more challenging-and rewarding-than Mike Lee anticipated.
9 Connect: The Intuit Story 102
Atticus Tysen uses OKR transparency to fortify a software pioneer's open culture.
10 Superpower #3: Track for Accountability 113
OKRs help us monitor progress and course-correct.
11 Track: The Gates Foundation Story 126
A $20 billion start-up wields OKRs to fight devastating diseases.
12 Superpower #4: Stretch for Amazing 133
OKRs empower us to achieve the seemingly impossible.
13 Stretch: The Google Chrome Story 143
CEO Sundar Pichai uses OKRs to build the world's leading web browser.
14 Stretch: The YouTube Story 154
CEO Susan Wojcicki and an audacious billion-hour goal.
Part 2 The New World of Work
15 Continuous Performance Management: OKRs and CFRs 175
How conversations, feedback, and recognition help to achieve excellence.
16 Ditching Annual Performance Reviews: The Adobe Story 189
Adobe affirms core values with conversations and feedback.
17 Baking Better Every Day: The Zume Pizza Story 197
A robotics pioneer leverages OKRs for teamwork and leadership-and to create the perfect pizza.
18 Culture 212
OKRs catalyze culture; CFRs nourish it.
19 Culture Change: The Lumeris Story 223
Overcoming OKR resistance with a culture makeover.
20 Culture Change: Bono's ONE Campaign Story 234
The world's greatest rock star deploys OKRs to save lives in Africa.
21 The Goals to Come 245
Dedication 247
Resource 1 Google's OKR Playbook 255
Resource 2 A Typical OKR Cycle 267
Resource 3 All Talk: Performance Conversation 269
Resource 4 In Sum 273
Resource 5 For Further Reading 281
Acknowledgments 283
Notes 289
Index 297