Supercommunicator: Explaining the Complicated So Anyone Can Understand
Supercommunicator: Explaining the Complicated So Anyone Can Understand
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Overview
Product Details
ISBN-13: | 9780884866817 |
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Publisher: | Bristol Park Books, Inc. |
Publication date: | 12/04/2018 |
Product dimensions: | 6.20(w) x 8.90(h) x 1.10(d) |
About the Author
Sean Pratt has been a working professional actor in the theater, film, TV, and voice-overs for twenty-five years. He has been an audiobook narrator for seventeen years, has recorded over 700 books in almost every genre, and has received eight AudioFile magazine Earphones Awards and four Audie Award nominations from the Audio Publishers Association. For the last ten years, Sean has been helping actors, both students and professionals, to understand the complexities of the BIZ as well as reinvigorate and refocus their careers through his easy-to-understand, dynamic concepts.
Read an Excerpt
PART I: HOW DIGITAL TECHNOLOGY IS CHANGING COMMUNICATION
Words, pictures, graphics, and symbols—the very shape of content—
is evolving before our eyes. The written word isn’t going away a but it is being transformed. The days of straight running text on paper as our principal means of expressing ideas and delivering infor-mation are numbered as new digital tools change our communication landscape. For some, this transformation is liberating . . . for others a it’s terrorizing.
For communicators—anyone with information or ideas to share—
today is a period of transition. We can now show audiences insights that previously could only be explained with words. Tools born of the
Internet allow us to manipulate data into forms that can bring us deeper understanding. The ease of multimedia grants even the tech-nologically challenged the power to communicate with video, audio, and images to deliver a fuller communication experience. All good stuff a but these changes aren’t likely to come easily after centuries of thinking print. Flipping the switch from print to digital requires effort on our part.
If you communicate, take note: Failure to understand new media forms and how they impact the way we write, speak, and think could leave you at a disadvantage. Conversely, embracing new digital tools—
and the philosophy that drives them—can help you thrive in our hyperconnected world.
THE DIGITAL REVOLUTION CHANGES EVERYTHING IN COMMUNICATIONS.
We can no longer think in terms of paper documents as our end product. The Internet is increasingly pushing more dynamic modes of communication—not just functioning as a mechanism to deliver pdf files. Multimedia engages users in a way print cannot—
offering them greater insights.
THE DIGITAL REVOLUTION CHANGES NOTHING IN COMMUNICATIONS.
Solid, time-tested communication skills are still an imperative.
“Old school” ways to develop content are, and will always be, essential to information sharing.
THE DIGITAL REVOLUTION CHANGES EVERYTHING IN COMMUNICATIONS, YET NOTHING AT ALL.
Communications is about delivering meaning. Multimedia can help us grab someone’s attention. It can also enable us to deliver a more powerful learning experience by “showing” rather than “telling.”
But we can’t depend on killer applications alone to express thoughts and share information. There has to be substance behind the style to breathe new life into content. Technology can enhance our under-standing of content, but there must be solid ground beneath the gadgets and gizmos.
You may already know about some of the technologies described in the coming pages, but read with an open mind. The introductory chapters aren’t so much about new tools as they’re about developing the frame-of-mind to seamlessly incorporate new devices into your communication efforts. We’ve been busy adopting new communication tools, but have we taken the time to think about how they can best serve us?
Table of Contents
CONTENTS
Introduction: An Elephant Named Digital Communication 1
PART I HOW DIGITAL TECHNOLOGY IS CHANGING COMMUNICATION 7
1. Deliver Meaning 11
2. The Dawn of the Multimedia Age 19
3. What Is Multimedia? 25
4. Digital Media Changes the Way We Experience Information 37
5. Finding the Right Medium to Deliver Your Content 43
PART II KNOW THY AUDIENCE 49
6. Why Smart People Misread Their Audiences 53
7. Learning About Your Audience 57
8. Addressing Multiple Audiences 65
9. Researching Cultural Issues 71
PART III KNOW THY SUBJECT 75
10. If You Are Not a Subject Expert . . . 79
11. Advice for Content Experts 83
PART IV SIMPLICITY AND CLARITY 87
12. Simplify Your Content 91
13. But Don’t Oversimplify 97
14. Focus on Clarity 101
PART V GUIDELINES FOR EFFECTIVE COMMUNICATION 105
15. Supercommunicator Basic Guidelines 109
PART VI HUMANIZE YOUR COMMUNICATIONS 119
16. Find Your Human Voice 121
17. Speaking Human . . . Without the Human 127
18. It’s Story Time! 131
19. Testimonials: A Supercommunicator’s Win-Win 141
20. Case Examples That Make Learning Real 145
21. What Not to Do When Speaking Human 151
PART VII GETTING AN AUDIENCE TO CARE 155
22. The Power of Personalization 157
23. Rational Thinking Isn’t Always the Rational Choice 161
PART VIII BUILDING BLOCKS AND ANALOGIES 167
24. Building a Path to Comprehension 169
25. The Power of Comparison 177
26. Analogies in a Professional Setting 185
PART IX VISUAL AND INTERACTIVE 191
27. More than a Garnish 195
28. Quality and Integrity in Design 201
29. Visuals for Presentations 209
30. Let Your Audience Explore 219
31. Your Role as a Supercommunicator 225
A Debt of Gratitude 233
Notes 237
Index 245
About the Author 257