Table of Contents

List of Figures List of Tables Preface Acknowledgements PART 1: INTRODUCTION Research Agenda and Key Themes The Study Methodological Approach Structure of the Book PART 2: THE COGNITIVE ANALYSIS OF COMPETITION IN INDUSTRIES AND MARKETS Background to the Development of Cognitive Approaches for the Analysis of Competitive Structures Theoretical Developments in the Cognitive Analysis of Competitive Structures Empirical Studies of Competitive Enactment and Related Conceptions: A Review and Critique Methodological Issues in the Analysis of Competitor Cognition Research Agenda PART 3: THE RESEARCH CONTEXT The UK Residential Estate Agency Industry Major Developments in the Industry Relevance of the Industry to the Research Objectives Conclusion PART 4: RESEARCH METHODS AND DESIGN The Research Instruments: Background and Development Sampling and Data Collection Procedures Reliability Analysis and Data Reduction Construct Validity of the Scales Comparison of Returners and Non-returners Summary and Conclusions PART 5: MENTAL MODELS OF COMPETITIVE SPACE AND THEIR CORRELATES Assessing Actors' Mental Models of Competitive Space Results and Discussion Summary and Conclusions PART 6: HOMOGENEITY AND DIVERSITY Inter-organizational Subgroup Comparisons Functional Subgroup Comparisons Summary and Conclusions PART 7: LONGITUDINAL STABILITY Longitudinal Comparison of Market Conditions and Strategic Behaviours Longitudinal Analyses of Mental Models of Competitive Space Summary and Conclusions PART 8: CONCLUSIONS AND IMPLICATIONS Implications for Theory Methodological Implications Implications for Practice Limitations Implications for Future Research Conclusion Appendices References