Title: The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It, Author: Jeffrey J. Fox
Title: How to Measure Customer Satisfaction, Author: Nigel Hill
Title: Simply Better: Winning and Keeping Customers by Delivering What Matters Most, Author: Patrick Barwise
Title: Memorable Customer Experiences: A Research Anthology / Edition 1, Author: Joëlle Vanhamme
Title: Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer / Edition 2, Author: Richard L. Oliver