Explore the realm of cosmetic claims with a renowned skin scientist and specialist in cosmetic claims. Theresa M. Callaghan, PhD, presents an updated and enriched second edition of her groundbreaking book, initially published in 2019.

Whether you're a seasoned industry professional or a curious consumer passionate about cosmetics, this book has something for everyone! Marketers, influencers, startups, and journalists will discover their roles in shaping consumer perceptions and industry trends. Equip yourself with accurate information about cosmetic claims to give your audience trustworthy insights and promote industry transparency without feeding them (mis)information!

What's New?
This second edition offers a wealth of new content and updates. Explore standalone chapters on misinformation, green claims, and more. Engage in discussions on borderline claims, the microbiome, AI, clean beauty claims, and much more.

The EcoWell: The woman who literally wrote the book on cosmetic claims...
BookLife: Callaghan's guide is enlightening, as she addresses how to differentiate between fact and fiction...
Skin Insight: An essential reference guide...
Amazon Review: If you thought you knew everything about cosmetic claims - no, you probably don't.....
The Curious Man: With wit, science, and decades of industry experience, Dr. Callaghan helps us unpack the seductive language of the beauty industry-revealing how terms like "clinically proven" and "anti-aging" are often more about persuasion than proof.