In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac’s struggle to survive in a furiously competitive—and suddenly international—automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.
In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac’s struggle to survive in a furiously competitive—and suddenly international—automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.
The Cadillac Story: The Postwar Years
240
The Cadillac Story: The Postwar Years
240Hardcover(1)
Product Details
| ISBN-13: | 9780804749428 |
|---|---|
| Publisher: | Stanford University Press |
| Publication date: | 11/19/2003 |
| Series: | Stanford General Books |
| Edition description: | 1 |
| Pages: | 240 |
| Product dimensions: | 7.00(w) x 10.00(h) x 0.90(d) |