Title: The Advertising Age Encyclopedia of Advertising, Author: John McDonough
Title: Routledge Handbook of Political Advertising, Author: Christina Holtz-Bacha
Title: Readings in Advertising, Society, and Consumer Culture, Author: Roxanne Hovland
Title: Persuasion in Advertising, Author: John O'Shaugnessy
Title: Advertising and Consumer Citizenship: Gender, Images and Rights, Author: Anne M. Cronin
Title: Go Figure! New Directions in Advertising Rhetoric, Author: Edward F. McQuarrie
Title: Pictorial Metaphor in Advertising, Author: Charles Forceville
Title: The Handbook of International Advertising Research, Author: Hong Cheng
Title: Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN, Author: Judy Davis
Title: Persuasion Ethics Today, Author: Margaret Duffy
Title: The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, Author: John Philip Jones
Title: Visual Persuasion: The Role of Images in Advertising, Author: Paul P. Messaris
Title: The Faces of Televisual Media: Teaching, Violence, Selling To Children, Author: Edward L. Palmer
Title: Environmental Advertising in China and the USA: The desire to go green, Author: Xinghua Li
Title: Advertising: Its Business, Culture and Careers, Author: Andy Tibbs
Title: As Heard on TV: Popular Music in Advertising, Author: Bethany Klein
Title: Do Political Campaigns Matter?: Campaign Effects in Elections and Referendums, Author: David M. Farrell
Title: Buyways: Billboards, Automobiles, and the American Landscape, Author: Catherine Gudis
Title: The Advertising Agency (RLE Marketing): Procedure and Practice, Author: Floyd Y. Keeler
Title: Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation, Author: Steven J. Jackson

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