Olympic Medal–Winning Head Coach of the Cana John Herdman
Brian has alchemized the wisdom and teachings from the greatest thinkers on the planet, past and present. His teachings have created a framework for my own personal peak performance and leadership.”
CEO and Founder of Spartan Joe De Sena
Brian is the most Stoic guy I know. When I’m in a jam, when the universe is turning my life upside down, Brian is the man I call. Every Spartan in the world should read [Areté].”
Phil Stutz
This book will change your life. And, if enough of us commit, it will change the world.”
New York Times bestselling author of Happier Tal Ben-Shahar
From the beginning of this book Brian Johnson sets up incredibly high expectations, promising us the best, most heroic version of ourselves. And then, with each word, metaphor, story, and research, Brian proceeds to overdeliver on his promise. You have in your hands a life-changing masterpiece.”
New York Times bestselling author of Digital Minim Cal Newport
“Optimization for the sake of optimization is ultimately shallow. Brian Johnson draws from profound ancient wisdom, activated with powerful modern science, to provide a deeper alternative: the cultivation of heroism. This book provides the answer for those who are asking that most basic of questions: What should I do with my life?”
New York Times bestselling author of Unbeatable Mi Mark Divine
Brian Johnson is a Stoic reincarnate. [Areté] is your next read AND your training template for a life well-lived.”
Brian Cain
I have followed Brian Johnson’s work for over a decade. He is the coach of coaches. The impact he’s had on me and, as a result, those I coach, is immeasurable. If you’re looking to level up every aspect of your personal and professional life, [Areté] is a must-read.”
Susan Peirce Thompson
Mark my words: Brian Johnson is going to change the world, and this book is his ultimate manifesto. I’ve seen it over and over—when people connect up with the Heroic movement, they flourish. And flourishing is contagious. One purpose-driven hero impacts many others, and within just a few iterations no doubt 51% of the world will be flourishing by 2051. The science is solid; the history goes deep. [Areté] will elevate us all.”
Pilar Gerasimo
Most of us have read our share of ‘self-improvement’ books. What Brian has written here is something else entirely—a self-illumination book. Each page, each perspective sheds light on the undiscovered capacities that have been too-long hidden away within each of us. Brian’s genius lies in holding out these golden finds for us to recognize as our own, while simultaneously unleashing the untapped stores of purpose-driven energy we need to wield them well. This book will serve as a daily devotional for many. For those willing to dig deeper, it will serve as a treasure map, dog-eared pages and highlighted passages marking a clear trail back to our own best gifts.”
Mike Manazir
[Areté] will unlock the recesses of your true capabilities. Brian Johnson shows even the most successful leaders that there is more in the fuel tank to reach even greater heights. An absolute ‘must-read’ for those who want to reach the Mount Olympus of leading superstar-performing teams.”
founder of Kion and bestselling author of Boundles Ben Greenfield
This book threatens to be one of the all-time best and most timeless masterpieces of personal productivity and self-development. From ancient wisdom to modern science, training the body to training the mind and soul, optimizing energy, love, sleep, work, and beyond, it is a profoundly thorough treatise on everything you need to live as a full and complete human. Shove aside any books you’ve been planning to read, and move [Areté] to the front of the line. You’ll thank yourself forever if you do.”
Scott Parsons
Brian Johnson’s virtues of Zest, Service, and Optimism are only matched by his Kindness, Generosity, and Love. These virtues were embodied in Brian making Heroic available to the Corps of Cadets at the United States Military Academy at West Point. These future Army Officers now have access to tools to assist them in leader development, self-mastery, and antifragility. The beauty of this is not just the self-development aspect of Cadets using [Areté], but that upon graduation and commissioning, they will take these virtues and skills as Second Lieutenants to their platoon of America’s finest young women and men. This book gives heroic leaders from all walks of life access to Brian’s wisdom. I highly recommend it.”
cofounder and former CEO of Whole Foods Market John Mackey
I wish this book was available fifty years ago when I was just starting out on my own life journey. I wholeheartedly recommend it.”
Sonja Lyubomirsky
In [Areté], Brian Johnson masterfully integrates time-honored wisdom with contemporary science, creating a road map for increased well-being. This will sound cheesy but it’s more than just a book—it’s a call for all of us to unearth our untapped potential. Brian offers practical, tangible tools for turning our greatest challenges into fuel for resilience and personal transformation. His new book is essential reading for anyone seeking to harness their heroic potential and influence the world in a positive way.”
former Global Managing Consultant for Franklin Cov Jim Huling
Prepare to have your mind expanded and your heart opened by Brian Johnson’s remarkable new book. [Areté] is a masterpiece that is certain to be read and revered by millions, and passed down from generation to generation.
In a world where shallow superficiality seems supreme, Brian’s book is a beacon of deep truth, wisdom, and inspiration—a call to arms for anyone with the courage to pursue their dreams, no matter how audacious they may seem. Put every other book away and dive headfirst into the pages of [Areté]. You’ll emerge with a renewed sense of purpose, a deeper understanding of yourself, and the tools you need to make a lasting impact on the world.”
DECEMBER 2023 - AudioFile
The author of this expansive audiobook is the founder of a personal growth platform that integrates a broad array of wisdom about developing one's potential. After celebrity psychiatrist Phil Stutz delivers a believable endorsement of the audiobook, the author performs with energy that infuses his ideas with passion from start to finish. He organizes his growth protocol around seven objectives, each elucidated in short chapters, most only 2 or 3 minutes each--a format that works well with Johnson's compact writing and brisk narrating pace. From Aristotle to modern psychologists, he's curated the best advice from anyone who's had anything to say about living in accordance with our highest ideals. This exceptional personal development guide is full of thoughtful suggestions and powerful optimism. T.W. © AudioFile 2023, Portland, Maine