Table of Contents
VOLUME ONE: INTRODUCTION AND DEFINITIONIntroduction - Phil HarrisDimensions of the Public Affairs/Government Relations Function in Major American Corporations - Barry Baysinger and Richard WoodmanThe Public Affairs Functions in American Corporations: Development and Relations with Corporate Planning - James Post et alNew Directions for Corporate Political Strategy - Gerald Keim, Carl Zeithaml and Barry BaysingerInfluence of Public Affairs Offices on Corporate Planning and of Corporations on Government Policy - Robert DickieThe Evolution of the Corporate Social Performance Model - Steven Wartick and Philip CochranPolitical Aspects of MNE Theory - Jean BoddewynCorporate Political Strategy - J.F. MahonStrategic Responses to Institutional ProcessesStrategic Issues Management - Sandra Waddock and John MahonAn Integration of Issue Life-Cycle PerspectivesMarkets, Hierarchies and the Modern Corporation - Oliver WilliamsonAn Unfolding PerspectiveThe Evolution of Agenda-Setting Research - Maxwell Mc Combs and Donald Shaw25 Years in the Marketplace of IdeasInternational Business Political Behavior - Jean Boddewyn and Thomas BrewerNew Theoretical PerspectivesBuffer or Bridge? Environmental and Organizational Determinants of Public Affairs Activities in American Firms - Martin Meznar and Douglas NighStrategic Analysis in Political Markets - Patrick Butler and Neil CollinsWhy Companies Hire Lobbyists - Kevin Moloney and Grant JordanResearch in Corporate Political Action - Kathleen GetzIntegration and AssessmentTracing the Parallel Evolution of Public Affairs and Public Relations - C.S. Fleisher and N.M. BlairAn Examination Practice, Scholarship and TeachingVOLUME TWO: STRATEGYStrategic Planning for Public Affairs - Thomas MarxPolitical Marketing - Andrew Lock and Phil HarrisVive le Difference!Corporate Social Performance and Corporate Financial Performance - Jennifer Griffin and John Mahon25 Years of Incomparable ResearchMachiavelli's Legacy to Public Affairs - Phil Harris, D. Moss and N. VetterA Modern Tale of Servants and Princes in U.K. Organizations (Journal of Communication Management 3, 3: 201-217)Interest Niches and Policy Bandwagons - Frank Baumgartner and Beth LeechPatterns of Interest Group Involvement in National PoliticsIssues Management - Robert HeathIts Past, Present and FuturePursuing Strategic Advantage through Political Means - Douglas Schuler, Kathleen Rehbein and Roxy CramerA Multivariate ApproachDeterminants of Political Strategies in U.S. Multinationals - Amy HillmanPoliticians on the Board of Directors - Amy HillmanDo Connections Affect the Bottom Line?Future Directions for Issues Management - Steven Wartick and Pursey HeugensCorporate Political Strategies - Amy Hillman, Gerald Keim and Douglas SchulerA Review and Research AgendaIssues Management, Systems and Rhetoric - Shannon Bowen and Robert HeathExploring the Distinction between Ethical and Legal Guidelines at EnronThe Corporate Context of Lobbying Activity - Holly Brasher and David LoweryBusiness Ethics without Stakeholders - Joseph HeathCorporate Social Responsibility Communication - Mette Morsing and Majken SchultzStakeholder Information, Response and Involvement StrategiesProtecting Organization Reputations during a Crisis - W. Timothy CoombsThe Development and Application of Situational Crisis Communication TheoryThe Effects of the Governance Environment on the Choice of Investment Mode and the Strategic Implications - Shaomin Li and Larry FilerWhy Do Organized Interests Lobby? A Multigoal, Multicontext Theory of Lobbying - David LoweryPolitical Environments and Business Strategy - Gerald Keim and Amy HillmanImplications for ManagersVOLUME THREE: GLOBALIZATIONThe Growth of the Political Marketing Industry and the California Initiative Process - Shaun Bowler, Todd Donovan and Ken FernandezCorporate Political Strategy and Foreign Competition - Douglas SchulerThe Case of the Steel IndustryThe European Business Interest and the Nation State - David CoenLarge Firm Lobbying in the European Union and Member StatesThe Hustle - Alex WarleighCitizenship Practice, NGOs and 'Policy Coalitions' in the European UnionThe Acceptance, Relevance and Dominance of Lobbying and the European Union Commission - Peter KoepplA First-Time Survey of the European Union Commission's Civil ServantsExchanging Access Goods for Access - Pieter BouwenA Comparative Study of Business Lobbying in the European Union InstitutionsAn Integrated Model, the Evolution of Public Affairs down under - Geoff AllenPublic Affairs in North America - John HolcombProbing Theoretically into Central and Eastern Europ - Klaus Mayer and Mike PengTransactions, Resources and InstitutionsCorporate Political Action in China and America - Yongqiang GaoA Comparative PerspectiveTransnational Political Alliances - Scott KennedyAn Explanation with Evidence from ChinaThe Strategic Management of Government Affairs in China - Yi-Ru Regina ChenHow Multinational Corporations in China Interact with the Chinese GovernmentThe Internalization of the Public-Affairs Function in U.S. Multinational Enterprises - Jean BoddewynBusiness Groups in Emerging Markets - Tarun Khanna and Yishay YafehParagons or Parasites?Perspectives of Communication in the Australian Public Sector - Leanne GlennyCreating a Public Affairs Function in Countries without a Public Affairs Culture - Fruzsina Harsanyi and Susan SchmidtVOLUME FOUR: CRITICAL ISSUES IN PUBLIC AFFAIRSBSE and Marketing Communication Myopia - Phil Harris and Nicholas O'ShaughnessyDaisy and the Death of the Sacred CowThe Role of Corporate Social Responsibility in the Football Business - Tim Breitbarth and Phil HarrisTowards the Development of a Conceptual ModelPromoting Multiple Policies to the Public - Stephanie Finnel, Americus Reed II and Karl AguinoThe Difficulties of Simultaneously Promoting War and Foreign Humanitarian Aid'You Wouldn't Know It Had Alcohol in It until You Read the Can' - Sandra JonesAdolescents and Alcohol-Energy DrinksThe Europeanization of the British Political Marketplace - Patrick Butler, Neil Collins and Richard SpeedEurocratizing Enlargement, European Union Elites and NGO Participation in European Environmental Policy - Lars HallstromCorporate Reputation - John MahonA Research Agenda Using Strategy and Stakeholder LiteratureWhat's in a Name? Reputation-Building and Corporate Strategy - Charles Fombrun and Mark ShanleyThe Empirical Study of Public Affairs - Jennifer GriffinGlobal Rules and Private Actors - Andreas Georg Scherer, Guido Palazzo and Dorothée BaumannToward a New Role for the Transnational Corporation in Global GovernanceThe Five Capabilities of Socially Responsible Companies - Leeora Black and E.J. HärtelPolitical Marketing Management and Theories of Democracy - Stephen Hennenberg, Margaret Scammell and Nicholas O'ShaughnessyGlobal Strategy and the Collaboration of MNEs, NGOs and Governments for the Provision of Collective Goods in Emerging Markets - Jonathan Doh and Jean BoddewynDoes Stakeholder Orientation Matter? The Relationship between Stakeholder Management Models and Firm Financial Performance - Shawn Berman et alNew Tools to Foster Corporate Social Responsible Behaviour - Anotonio Tencatti, Francesco Perrini and Stefano PogutzExploring the Management of the Corporate Public Affairs Function in a Dynamic Global Environment - Danny Moss et al