• Empower food buyers to pursue positive alternatives to the industrialized food system
• Bring clean food farmers and their patrons into a teamwork relationship
• Marry the best of western technology with the soul of eastern ethics
• Educate food buyers about productions
• Create a food system that enhances nature's ecology for future generations

Holy Cows and Hog Heaven has an overriding objective of encouraging every food buyer to embrace the notion that menus are a conscious decision, creating the next generation's world one bite at a time.