"The Yeezy Factory" follows the adventures of Rudy Bucket, an unfortunate, yet hopeful, music loving youngster who earns an opportunity that will send him and his brother Colin, on a tour through Kanye West's larger-than-life Yeezy factory."

Both a satire of modern music and fashion "standom", and a love letter to the original work of Roald Dahl, "The Yeezy Factory" is the first ever crossover between children's fiction and hypebeast culture.