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Title: The Sponsor: Notes on Modern Potentates / Edition 1, Author: Erik Barnouw
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The Sponsor: Notes on Modern…
by Erik Barnouw
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Paperback $58.99
Title: Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print / Edition 1, Author: Ronald C. Harding
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Making Creativity Accountable:…
by Ronald C. Harding
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Hardcover $85.00
Title: Argonauts of the Western Pacific / Edition 1, Author: Bronislaw Malinowski
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Argonauts of the Western…
by Bronislaw Malinowski
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Paperback $33.95
Title: Body Panic: Gender, Health, and the Selling of Fitness, Author: Shari L. Dworkin
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Body Panic: Gender, Health,…
by Shari L. Dworkin, Faye Linda Wachs
Paperback $30.00
Title: Radio Active: Advertising and Consumer Activism, 1935-1947 / Edition 1, Author: Kathleen M. Newman
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Radio Active: Advertising and…
by Kathleen M. Newman
Paperback $34.95
Title: International Advertising: Realities and Myths / Edition 1, Author: John Philip Jones
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International Advertising:…
by John Philip Jones
Paperback $129.00
Title: An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium / Edition 1, Author: Andrew Ingram
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An Advertiser's Guide to…
by Andrew Ingram, Mark Barber
Hardcover $71.00
Title: Creative Direction in a Digital World: A Guide to Being a Modern Creative Director / Edition 1, Author: Adam Harrell
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Creative Direction in a…
by Adam Harrell
Paperback $62.95
Title: The New Ad Media Reality: Electronic Over Print / Edition 1, Author: Barton C. White
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The New Ad Media Reality:…
by Barton C. White
Hardcover $95.00
Title: Global Advertising Practice in a Borderless World / Edition 1, Author: Robert Crawford
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Global Advertising Practice in…
by Robert Crawford, Linda Brennan, Lukas Parker
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Paperback $54.95
Title: Paying for Broadcasting: The Handbook / Edition 1, Author: Tim Congdon
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Paying for Broadcasting: The…
by Tim Congdon
Paperback $58.95
Title: Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget / Edition 1, Author: Kevin J. Clancy
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Uncover the Hidden Power of…
by Kevin J. Clancy, David Lloyd
Paperback $95.00
Title: Digital Advertising: Theory and Research / Edition 3, Author: Shelly Rodgers
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Digital Advertising: Theory…
by Shelly Rodgers, Esther Thorson
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Paperback $68.99
Title: Harvesting Minds: How TV Commercials Control Kids, Author: Roy F. Fox
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Harvesting Minds: How TV…
by Roy F. Fox
Hardcover $95.00
Title: Search Engine Marketing / Edition 1, Author: Stephanie Cota
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Search Engine Marketing /…
by Stephanie Cota, Andreas Ramos
Paperback $33.00
Title: Audience Economics: Media Institutions and the Audience Marketplace, Author: Philip M. Napoli
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Audience Economics: Media…
by Philip M. Napoli
Hardcover $120.00
Title: Research in Media Promotion / Edition 1, Author: Susan Tyler Eastman
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Research in Media Promotion /…
by Susan Tyler Eastman
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Hardcover $180.00
Title: Advertising 2.0: Social Media Marketing in a Web 2.0 World, Author: Tracy L. Tuten
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Advertising 2.0: Social Media…
by Tracy L. Tuten
Paperback $35.00
Title: Advertising Campaign Planning, Author: Avery
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Advertising Campaign Planning
by Avery
Paperback $49.95
Title: Advertising to Children: Concepts and Controversies / Edition 1, Author: M . Carole Macklin
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Advertising to Children:…
by M . Carole Macklin, Leslie C. Carlson
Paperback $95.00

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