Title: Product Strategy for High Technology Companies / Edition 2, Author: Michael E. McGrath
Title: Engineering Systems Integration: Theory, Metrics, and Methods / Edition 1, Author: Gary O. Langford
Title: New Product Development: Managing and Forecasting for Strategic Success / Edition 1, Author: Robert J. Thomas
Title: The McGraw-Hill 36-Hour Course: Product Development / Edition 1, Author: Andrea Belz
Title: The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes / Edition 1, Author: Margaret Mark
Title: Managing Creativity and Innovation, Author: Harvard Business Review
Title: Product Design / Edition 1, Author: Mike Baxter
Title: New Service Development: Creating Memorable Experiences / Edition 1, Author: James A. Fitzsimmons
Title: Commodity Culture in Dickens's Household Words: The Social Life of Goods / Edition 1, Author: Catherine Waters
Title: New Product Forecasting: An Applied Approach / Edition 1, Author: Kenneth B. Kahn
Title: Life Cycle Reliability Engineering / Edition 1, Author: Guang Yang
Title: Citizen Brands: Putting Society at the Heart of your Business / Edition 1, Author: Michael Willmott
Title: User-Innovation: Barriers to Democratization and IP Licensing / Edition 1, Author: Viktor Braun
Title: Building Brand Identity: A Strategy for Success in a Hostile Marketplace / Edition 1, Author: Lynn B. Upshaw
Title: Product Planning Essentials / Edition 1, Author: Kenneth B. Kahn
Title: Reverse Logistics: Quantitative Models for Closed-Loop Supply Chains / Edition 1, Author: Rommert Dekker
Title: Life Cycle Cost Assessments for Military Transatmospheric Vehicles / Edition 1, Author: Melvin Eisman
Title: Firms, Markets and Economic Change: A dynamic Theory of Business Institutions / Edition 1, Author: Richard N. Langlois
Title: Building an Entrepreneurial Organisation / Edition 1, Author: Simon Mosey
Title: From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy / Edition 1, Author: Laurie Young

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