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Title: My Life in Advertising and Scientific Advertising / Edition 1, Author: Claude Hopkins
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My Life in Advertising and…
by Claude Hopkins
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Paperback $16.00
Title: Health Services and Health Hazards: The Employee's Need to Know: The Employee's Need to Know / Edition 1, Author: Richard H. Egdahl
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Health Services and Health…
by Richard H. Egdahl, Diana C. Walsh
#4 in Series
Paperback $54.99
Title: Advertising as Communication / Edition 1, Author: Gillian Dyer
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Advertising as Communication /…
by Gillian Dyer
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Paperback $48.95
Title: Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing: English-German / Englisch-Deutsch / Edition 1, Author: Wolfgang J. Koschnick
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Standard Dictionary of…
by Wolfgang J. Koschnick
Hardcover $155.99
Title: Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel / Edition 1, Author: John Lichtenberger
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Advertising Compliance Law:…
by John Lichtenberger
Hardcover $95.00
Title: Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators, Author: William D. Crano
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Planning, Implementing, and…
by William D. Crano, Gary W. Selnow
Hardcover $95.00
Title: Standard Wörterbuch für Werbung, Massenmedien und Marketing Deutsch-Englisch: Standard Dictionary of Advertising, Mass Media and Marketing German-English / Edition 1, Author: Wolfgang J. Koschnick
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Standard Wörterbuch für…
by Wolfgang J. Koschnick
Hardcover $195.99
Title: 30-Second Politics: Political Advertising in the Eighties, Author: Montague Kern
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30-Second Politics: Political…
by Montague Kern
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Paperback $45.00
Title: Advertising and the Transformation of American Society, 1865-1920, Author: James Norris
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Advertising and the…
by James Norris
#11 in Series
Hardcover $95.00
Title: Emotion in Advertising: Theoretical and Practical Explorations, Author: Stuart Agres
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Emotion in Advertising:…
by Stuart Agres, Tony M. Dubitsky, Julie A. Edell
Hardcover $95.00
Title: The Language of Advertising / Edition 1, Author: Torben Vestergaard
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The Language of Advertising /…
by Torben Vestergaard, Kim Schroder
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Paperback $53.75
Title: Negative Political Advertising: Coming of Age / Edition 1, Author: Karen S. Johnson-Cartee
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Negative Political Advertising…
by Karen S. Johnson-Cartee, Gary Copeland
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Hardcover $120.00
Title: A New Beginning: A Textual Frame Analysis of the Political Campaign Film / Edition 1, Author: Joanne Morreale
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A New Beginning: A Textual…
by Joanne Morreale
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Paperback $33.95
Title: Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print / Edition 1, Author: Ronald C. Harding
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Making Creativity Accountable:…
by Ronald C. Harding
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Hardcover $85.00
Title: Promotional Feats: The Role of Planned Events in the Marketing Communications Mix, Author: Eric J. Soares
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Promotional Feats: The Role of…
by Eric J. Soares
Hardcover $95.00
Title: Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions / Edition 1, Author: Gary M. Erickson
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Dynamic Models of Advertising…
by Gary M. Erickson
#4 in Series
Hardcover $109.99
Title: Television and Political Advertising: Volume I: Psychological Processes / Edition 1, Author: Frank Biocca
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Television and Political…
by Frank Biocca
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Hardcover $180.00
Title: Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries, Author: Jean J. Boddewyn
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Global Perspectives on…
by Jean J. Boddewyn
Hardcover $95.00
Title: Paying for Broadcasting: The Handbook / Edition 1, Author: Tim Congdon
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Paying for Broadcasting: The…
by Tim Congdon, Gavyn Davies, Andrew Graham, William B. Shew, Brian Sturgess
Paperback $58.95
Title: The Age of Manipulation: The Con in Confidence, The Sin in Sincere / Edition 1993, Author: Wilson Bryan Key
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The Age of Manipulation: The…
by Wilson Bryan Key
Paperback $20.95

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