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Title: Advertising 2.0: Social Media Marketing in a Web 2.0 World, Author: Tracy L. Tuten
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Advertising 2.0: Social Media…
by Tracy L. Tuten
Paperback $35.00
Title: Brand Hollywood: Selling Entertainment in a Global Media Age / Edition 1, Author: Paul Grainge
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Brand Hollywood: Selling…
by Paul Grainge
Paperback $49.95
Title: Brand Relevance: Making Competitors Irrelevant / Edition 1, Author: David A. Aaker
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Brand Relevance: Making…
by David A. Aaker
Hardcover $32.95
Title: Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications / Edition 1, Author: Sarah Durham
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Brandraising: How Nonprofits…
by Sarah Durham
Hardcover $48.00
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets / Edition 1, Author: Sylvia M. Chan-Olmsted
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Competitive Strategy for Media…
by Sylvia M. Chan-Olmsted
Explore Series
Paperback $49.99
Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team / Edition 3, Author: Alina Wheeler
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Designing Brand Identity: An…
by Alina Wheeler
Hardcover $45.00
Title: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders / Edition 2, Author: Adam Morgan
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Eating the Big Fish: How…
by Adam Morgan
Hardcover $36.00
Title: Engaging Brands: A Customer-Centric Approach for Superior Experiences / Edition 1, Author: Michela Addis
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Engaging Brands: A…
by Michela Addis
Paperback $49.99
Title: Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry / Edition 1, Author: Olga Mitterfellner
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Fashion Marketing and…
by Olga Mitterfellner
Explore Series
Paperback $45.99
Title: Global Culture Industry: The Mediation of Things / Edition 1, Author: Scott Lash
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Global Culture Industry: The…
by Scott Lash, Celia Lury
Paperback $28.00
Title: Groundswell: Winning in a World Transformed by Social Technologies, Author: Charlene Li
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Groundswell: Winning in a…
by Charlene Li, Josh Bernoff
Hardcover $29.95
Title: Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management / Edition 1, Author: Alice M. Tybout
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Kellogg on Branding: The…
by Alice M. Tybout, Tim Calkins, Philip Kotler
Hardcover $35.00
Title: Law's Order: What Economics Has to Do with Law and Why It Matters, Author: David D. Friedman
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Law's Order: What Economics…
by David D. Friedman
Paperback $44.00
Title: Lovemarks, Author: Kevin Roberts
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Lovemarks
by Kevin Roberts, A. G. Lafley
Hardcover $35.00
Title: Luxury World: The Past, Present and Future of Luxury Brands / Edition 1, Author: Mark Tungate
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Luxury World: The Past,…
by Mark Tungate
Hardcover $41.99
Title: Performing Consumers: Global Capital and its Theatrical Seductions / Edition 1, Author: Maurya Wickstrom
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Performing Consumers: Global…
by Maurya Wickstrom
Paperback $48.95
Title: Perspectives on Branding, Author: Jason I. Miletsky
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Perspectives on Branding
by Jason I. Miletsky, Genevieve Smith
Explore Series
Paperback $29.99
Title: Popular Music as Promotion: Music and Branding in the Digital Age / Edition 1, Author: Leslie M. Meier
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Popular Music as Promotion:…
by Leslie M. Meier
Paperback $26.00
Title: The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success / Edition 1, Author: Duane Knapp
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The Brand Promise: How Ketel…
by Duane Knapp
Hardcover $44.00
Title: The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes / Edition 1, Author: Margaret Mark
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The Hero and the Outlaw:…
by Margaret Mark, Carol S. Pearson
Hardcover $39.00

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