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Title: Lovemarks, Author: Kevin Roberts
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Lovemarks
by Kevin Roberts, A. G. Lafley
Hardcover $35.00
Title: The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes / Edition 1, Author: Margaret Mark
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The Hero and the Outlaw:…
by Margaret Mark, Carol S. Pearson
Hardcover $39.00
Title: Brand Asset Management: Driving Profitable Growth Through Your Brands / Edition 1, Author: Scott M. Davis
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Brand Asset Management:…
by Scott M. Davis
Explore Series
Paperback $19.95
Title: The Corporate Brand, Author: Nicholas Ind
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The Corporate Brand
by Nicholas Ind
Hardcover $89.00
Title: Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications / Edition 1, Author: Sarah Durham
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Brandraising: How Nonprofits…
by Sarah Durham
Hardcover $48.00
Title: Brand Journalism / Edition 1, Author: Andy Bull
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Brand Journalism / Edition 1
by Andy Bull
Paperback $68.95
Title: Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management / Edition 1, Author: Alice M. Tybout
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Kellogg on Branding: The…
by Alice M. Tybout, Tim Calkins, Philip Kotler
Hardcover $35.00
Title: Brandjam: Humanizing Brands Through Emotional Design, Author: Marc Gobe
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Brandjam: Humanizing Brands…
by Marc Gobe
Hardcover from $19.40 $24.95 Current price is $19.40, Original price is $24.95.
Title: IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication / Edition 1, Author: Don E. Schultz
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IMC, The Next Generation: Five…
by Don E. Schultz, Heidi Schultz
Hardcover $65.00
Title: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand / Edition 1, Author: Majken Schulz
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The Expressive Organization:…
by Majken Schulz, Mary Jo Hatch, Mogens Holten Larsen
Paperback $65.00
Title: Popular Music as Promotion: Music and Branding in the Digital Age / Edition 1, Author: Leslie M. Meier
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Popular Music as Promotion:…
by Leslie M. Meier
Paperback $26.00
Title: The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace / Edition 1, Author: Tim Vandehey
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The Brand Called You: Make…
by Tim Vandehey, Peter Montoya
Paperback $25.00
Title: Brands: The Logos of the Global Economy / Edition 1, Author: Celia Lury
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Brands: The Logos of the…
by Celia Lury
Explore Series
Paperback $71.99
Title: Flagship Marketing: Concepts and places / Edition 1, Author: Tony Kent
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Flagship Marketing: Concepts…
by Tony Kent, Reva Brown
#39 in Series
Hardcover $240.00
Title: The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success / Edition 1, Author: Duane Knapp
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The Brand Promise: How Ketel…
by Duane Knapp
Hardcover $44.00
Title: A Brand New Language: Commercial Influences in Literature and Culture, Author: Monroe Friedman
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A Brand New Language:…
by Monroe Friedman
#26 in Series
Hardcover $75.00
Title: Brands and Branding / Edition 1, Author: Stephen Brown
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Brands and Branding / Edition…
by Stephen Brown
Paperback $52.00
Title: How to Measure and Manage Your Corporate Reputation / Edition 1, Author: Terry Hannington
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How to Measure and Manage Your…
by Terry Hannington
Hardcover $180.00
Title: The Psychology Behind Trademark Infringement and Counterfeiting / Edition 1, Author: J. L. Zaichkowsky
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The Psychology Behind…
by J. L. Zaichkowsky
Paperback $63.99
Title: Brand Society: How Brands Transform Management and Lifestyle, Author: Martin Kornberger
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Brand Society: How Brands…
by Martin Kornberger
Hardcover $117.00

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