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Title: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know / Edition 1, Author: Mark Jeffery
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Title: Marketing Information: A Strategic Guide for Business and Finance Libraries / Edition 1, Author: Michael R. Oppenheim
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Title: Repositioning: Marketing in an Era of Competition, Change, and Crisis / Edition 1, Author: Steve Rivkin
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Title: WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace / Edition 1, Author: Don Tapscott
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