The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy / Edition 1
The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.
1111882862
The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy / Edition 1
The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.
82.99 In Stock
The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy / Edition 1

The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy / Edition 1

by David L. Bodde
The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy / Edition 1

The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy / Edition 1

by David L. Bodde

Paperback(New Edition)

$82.99 
  • SHIP THIS ITEM
    In stock. Ships in 1-2 days.
  • PICK UP IN STORE

    Your local store may have stock of this item.

Related collections and offers


Overview

The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.

Product Details

ISBN-13: 9780765614155
Publisher: Taylor & Francis
Publication date: 04/30/2004
Edition description: New Edition
Pages: 240
Product dimensions: 6.00(w) x 9.00(h) x (d)

Table of Contents

Chapter 1 A Tale of Two Entrepreneurs; Chapter 2 Creating the Opportunity; Chapter 3 Marketing the Better Mousetrap; Chapter 4 Evolution and Competition in Technology Markets; Chapter 5 Technology and the Fight for Competitive Advantage; Chapter 6 A Tale of Two Entrepreneurs The Journey Continued Through Heights and Valleys; Chapter 7 New Venture Finance An Entrepreneur’s Perspective; Chapter 8 Building Competitive Advantage from Intellectual Capital; Chapter 9 Corporate Entrepreneurship Two Perspectives; Chapter 10 The Real New Economy; Chapter 11 Toward a Personal Entrepreneurial Strategy;
From the B&N Reads Blog

Customer Reviews