"The subtle brilliance of The Unpersuadables is Mr. Storr's style of letting his subjects hang themselves with their own words." —Michael Shermer, The Wall Street Journal

"A tour de force . . . A searching, extraordinarily thoughtful exploration of what it means to believe anything . . . There are entire novels that do less than Storr achieves here in a mere 30 pages . . . Running through all these stories is Storr’s growing uncertainty about certainty." —Laura Miller, Salon
 
"Drawing upon his well-documented store of inquisitiveness about superstition, eccentricity, and idiosyncratic beliefs, Storr has delivered an accessible look at the brain’s capacity for adopting unconventional ideas . . . Storr’s distillation of current thinking on the subject is a nice primer for the non-expert reader." —The Daily Beast

"Throws new and salutary light on all our conceits and beliefs. Very valuable, and a great read to boot, this is investigative journalism of the highest order." —Independent, Book of the Week
 
"Storr can open chapters like a stage conjurer, and his prose has an easy, laconic style embracing Jon Ronson’s taste for the fabulously weird and Louis Theroux’s ability to put his subjects at ease. He is a funny and companionable guide . . . [who] confounds expectations." —Guardian