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Overview
The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences.
But how do you start? Today's mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author.
Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.
With this system, you will no longer have the guesswork associated with which marketing programs to run for a successfully launch of your book. Bryan Heathman has managed hundreds of book marketing campaigns and scientifically created a repeatable 15-week system to promote non-fiction books.
Bryan's approach to book marketing in this book was inspired by running massively successful campaigns which have resulted in New York Times best sellers, Wall Street Journal best sellers, Amazon #1 best sellers.
This book isn't like most marketing books, which list a hundred things to do when marketing a book. This approach is distilled into a manageable system of a 15-week burst of activity, which when completed in a scheduled time-frame are proven to produce the results you desire for a successful book launch.
Trust the system and eliminate the guesswork as you work towards your #1 best-selling book.
Product Details
| ISBN-13: | 9781641463461 |
|---|---|
| Publisher: | Made For Success Publishing |
| Publication date: | 06/06/2018 |
| Pages: | 185 |
| Product dimensions: | 5.50(w) x 8.40(h) x 0.50(d) |
About the Author
Table of Contents
Introduction
The Book Marketing Journey 11
1 The Book Marketing Formula 13
Book Marketing The Achilles Heel of Authors 15
The Book Launch Formula - Becoming a Hometown Hero 19
2 The Art of Branding for Authors 25
Your WHY - The Essence of a Personal Brand 26
The Rule of 7 30
Branding for the Big Bucks 34
3 How to Get Quality Book Endorsements from Celebrities 39
Five Essentials for Getting Quality Book Endorsements 41
4 Creating a Product Funnel: The Business Side of Writing 45
The Product Funnel for Authors; How to Build a Product Funnel 46
5 How to Get Media Attention with Public Relations 55
5 Tips to Getting National Media Attention 56
The 5 Essentials of a Book Media Kit 62
Planning a Do-lt-Yourself (DIY) Media Tour 68
The Golden Egg: How to Work with a Public Relations Firm 72
6 Social Media & The Art of Selling Books 77
When Social Media Works (and When It Doesn't) 78
Social Media, Book Promotion and the Sweet Smell of Success 81
Book Marketing with Facebook Ads - Who Says You Can't Buy Happiness? 85
7 How to Profit from Bookstore Signings 89
Bookstore Signings; Are They Profitable or Like Chasing a Unicorn? 90
10 Step Roadmap to Successful Bookstore Signings 94
Bookstore Signing Checklist 97
8 How to Promote a Book on Goodreads 101
Goodreads for Authors: Reflections on Fundamentals 102
Goodreads Advertising: How it Works 104
9 How to Build an Author Website 111
How to Make Your Author Website the "In" Place to Be 112
10 Book Awards and Professional Reviews 117
Book Awards - Resting on Your Laurels and Other Thoughts on Winning Book Writing Competitions 118
Book Reviews: How to Get Book Reviews on Amazon 122
11 The All-Important Pre-Order Campaign 137
How to Set Up a Book Pre-Order Campaign 138
12 How to Pay for Your Book Launch 143
Case Study Funding a Book Launch with Kickstarter 146
Conclusion 151
Appendix 153
The Book Marketing Prioritization System 153
15 Week Book Marketing Checklist 155
About Author 163
What People are Saying About This
Bryan Heathman’s marketing acumen is unparalleled in the new world of publishing. The step-by-step guide #1 Best Seller offered valuable insights about how to maximize sales for our book launch.
Robert A. Dickinson, Author ofScore College Scholarships
Bryan is brilliant, the material is timely, targeted, and based on years of success. The book is a winner to be sure. If you want to not just get published but get sales as well, you now hold the keys to success in your hand.
Buy it, read it, do it!
Chris Majer, CEO of The Human Potential Project and author of The Power of Transformation
I find Bryan Heathman's wealth of knowledge in marketing fascinating as he’s constantly thinking on how to spread the word to vast audiences.
Dan Lewis, Retired ABC Television News Anchor
For the first time Bryan Heathman publicly shares the inside secrets of what it takes to be massively successful as an author in today's publishing landscape. If you want to change the world, this is your playbook.
Dan Waldschmidt - Best Selling Author of EDGY Conversations
Once again Bryan gives you the tools to cut your learning curve by at least 50%. Brilliant!
Dr. Sheila Murray Bethel, National Best Selling Author: Making A Difference
Bryan Heathman is the perfect person to offer book marketing strategies having published hundreds of speakers and authors. His advice is rock solid.
Patricia Fripp, CSP, CPAE. Past President, National Speakers Association.
A must read for authors who are serious about selling books.
Tom Ziglar, Author of Born to Win and CEO of Ziglar Inc.
Bryan Heathman is a man on a mission…a mission to help others to have greater success. He is an expert marketer and has helped many people to create amazing book projects. He has great ideas and great insights that can help you have great success with your book. Read this book and then go to work on what he recommends! You will be glad you did!
Dr. Willie Jolley, Best Selling Author of A Setback Is A Setup For A Comeback & An Attitude of Excellence
Writing books is pure pleasure! Marketing them can be agony. Without an adequate plan, authors don’t stand a chance in today’s flooded book market. Buy this book so you can sell your own, and get to write another one!
Dr. Joseph Castleberry, President, Northwest University and author of Forty Days of Christmas
Practical. Simple. Organized.Powerful information on the new rules of book marketing.
Laura Stack, Best Selling Author ofDoing the Right Things Right
Bryan Heathman is a book marketing powerhouse. Having these book marketing strategies clearly organized is a godsend.
Chris Widener, Best Selling Author of The Angel Inside
Finally! A roadmap to separate the pretenders from the performers. With over 100 tactics to implement, Bryan unpacks the steps that reveal a ‘behind the scenes’ look to becoming a Best Selling Author.
Scott Hogle, #1 Best Selling Author of PERSUADE