10 Steps to Successful Business Writing, 2nd Edition

by Jack E. Appleman

Overview

In Today’s Business World, You Are What You Write

Good writing can launch a career. It has the power to break through clutter and capture readers’ imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels—social media, instant messaging, blogs—we’re writing more and faster than ever.

With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers’ attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers’ attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation.

It doesn’t matter if you’re drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.

Product Details

ISBN-13:	9781947308305
Publisher:	Association for Talent Development
Publication date:	11/14/2017
Series:	10 Steps Series
Edition description:	2nd Edition
Pages:	232
Sales rank:	1,050,175
Product dimensions:	6.00(w) x 8.90(h) x 0.50(d)

About the Author

Full Bio: Jack Appleman, prominent writing instructor, coach, and author, is committed to helping individuals achieve better results with their writing. He is driven by the belief that everyone can significantly improve their text by following a series of straightforward steps. His workshops, webinars, and coaching sessions have helped thousands of working professionals become more confident and proficient writers. As principal of the Monroe, New York-based Successful Business Writing, Jack brings more than 25 years' experience as a corporate trainer, professor, and public relations professional. He has been a frequent speaker and has published several articles on the importance of good writing. In 2015, Jack received the Charles T. Morgan Award for lifetime excellence in corporate training from the Association for Talent Development’s Northern New Jersey chapter. A professor since 2001, he teaches technical writing at Southern New Hampshire University. He received the accreditation in public relations (APR) certification from the Public Relations Society of America and the Certified Business Communicator (CBC) designation from the Business Marketing Association. Jack earned his BA in communication from Ohio State University and his MS in journalism from Ohio University. He is also studying for his PhD in organizational communication at the State University of New York at Albany. Short Bio: Jack E. Appleman is a prominent writing instructor, coach, and author and principal of Successful Business Writing. He brings more than 25 years’ experience to helping individuals achieve better results with their writing. His workshops, webinars, and coaching sessions have helped thousands of working professionals become more confident and proficient writers.

Table of Contents

Table of Contents: Preface Introduction Step 1: Get Started Easily and Naturally Step 2: Be Concise, Explicit, and Clear Step 3: Write With Style and Rhythm Step 4: Organize to Promote Understanding Step 5: Persuade Readers to Take Your Desired Action Step 6: Choose the Right Tone Step 7: Put Your Best Grammar on the Page Step 8: Edit and Proofread Effectively Step 9: Master Emails and Electronic Communication Step 10: Apply Writing Skills to Social Media Copy Appendix A: Drive Organizational and Personal Success With Better Writing Appendix B: Master Frequently Written Documents References About the Author Index