1968 Shelby Mustang MC In Detail #3OP/HS: Muscle Cars In Detail No. 3

1968 Shelby Mustang MC In Detail #3OP/HS: Muscle Cars In Detail No. 3

by Greg Kolasa
1968 Shelby Mustang MC In Detail #3OP/HS: Muscle Cars In Detail No. 3

1968 Shelby Mustang MC In Detail #3OP/HS: Muscle Cars In Detail No. 3

by Greg Kolasa

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Overview

There were Mustangs, and then there were Mustangs. The latter is under the microscope in this volume of CarTech’s In Detail series featuring the 1968 Shelby GT350, GT500, and GT500 KR.

Although road-going Mustangs were considered sporty, they were not officially sports cars, at least according to the Sports Car Club of America (SCCA). And Lee Iacocca knew that on-track performance led to showroom performance, so he needed to go racing. Enter Carroll Shelby. Shelby worked with the SCCA to modify the Mustang to meet the SCCA's requirements and enter the racing arena. The result was the now-legendary Shelby Mustang.

In 1968, Ford sought to take over much of the process of producing Shelby Mustangs and increased that production dramatically to meet anticipated sales demand, so it was a bit of a transition year. In an effort to appeal to muscle car fans rather than race fans, the cars were losing their edgy race car feel and were becoming more high-end performance road cars with a long list of performance and comfort options, including 428 Cobra Jet engines, automatic transmissions, and air-conditioning. They may have no longer been sports cars, but they were now fantastic muscle cars.

Each volume in the In Detail series provides an introduction and historical overview, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, and an in-depth study of all hardware and available options, as well as an examination of where the car is on the market today. Also included are paint and option codes, VIN and build tag decoders, as well as production numbers.


Product Details

ISBN-13: 9781613252925
Publisher: CarTech
Publication date: 01/16/2017
Pages: 96
Sales rank: 300,948
Product dimensions: 8.20(w) x 8.90(h) x 0.50(d)

About the Author

Greg Kolasa is known to enthusiasts as a contributing Registrar for the Ford GT40 and Hertz (Shelby Mustang) Shelby American Automobile Club (SAAC) Registry. Greg has been researching the subject of the Shelby Mustangs for well over a quarter of a century and has access to original factory documentation as well as the personal insights from notable personalities of the day. (Wantage, New Jersey)

Table of Contents

Acknowledgments

Chapter 1:

Understanding Carroll Shelby’s Mustangs

Peace, Prosperity and Performance

Win on Sunday, Sell on Monday

Declaration Denied

From “Secretary’s Car” to Sports Car

GT350s for Road and Track

A Sedan Racer No Longer

The Process Explained

Special Orders

Chapter 2:

Evolution (into less revolutionary)

Selling Out Means Selling More

Style over Substance, by Design

Chapter 3:

Planning the Most Prolific Shelby Yet

Top Down, Popularity Up

Appearance Was Paramount

But Performance Still Mattered

The “Shelby Cobra” Lives On (sort of)

Change of Venue

A Perfect Storm

A. O. Smith

The Vision Becomes Reality

Production Begins . . . Slowly

“Ding In Roof”

It’s the Economy, Stupid

Chapter 4:

The 1968 Shelby Cobra in Detail: The Same . . . But Different

Keeping It Simple(r)

Cookie-Cutter Consistency

Roger Miller, the Cobra Jet and the King of the Road

The Snake is Quicker than the Bowtie

Gold (non) Standard

More Color Curiosities

A Reduced Rent-a-Racer Revival

More Appropriate for the Masses

Chapter 5:

A Shelby Cobra Hardtop (sort of)

Camaro, Firebird and Javelin Made it Happen

CS (but not for Carroll Shelby)

Built for California, in California

Chapter 6:

Legacy and Legend

Explaining (or trying to) the Unexplainable

Affordability Begets Unaffordability

The Price Pyramid

Extraordinary within the Mundane

The Numbers Game

Trust . . . But Verify

Shelby’s Mustang, Redefined

Appendix A:

Comparative 1968 Shelby Cobra Performance Data

Appendix B:

1968 Shelby Production Numbers, Colors and Prices

Appendix C:

1968 Shelby Numerology: VIN Codes and Tags

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