21st Century Business: Intro to Business / Edition 2

by Robert A Ristau

Overview

The 21ST CENTURY BUSINESS SERIES is an innovative instructional program providing instructors with the greatest flexibility to deliver business content using a modular format. Instructors can create their own business courses by combining several Learner Guides in the Series to form one-semester or two-semester courses. The individual Learner Guides can also be used as enhancements to more traditional business courses or to tailor new courses to meet emerging needs. The design and content of each Learner Guide in the 21ST CENTURY BUSINESS SERIES is engaging yet easy for students to use. The content focuses on providing opportunities for applying 21st skills while enabling innovative learning methods that integrate the use of supportive technology and creative problem solving approaches in today's business world. The Introduction to Business Learner Guide covers today's most relevant business topics such as how business has been affected by the global economic crisis and recovery as well as global environmental issues. The roles of marketing and human resources management are also incorporated into this Learner Guide.

Product Details

ISBN-13:	9780538740661
Publisher:	Cengage Learning
Publication date:	02/18/2010
Series:	FBLA - All
Pages:	192
Product dimensions:	8.30(w) x 10.70(h) x 0.50(d)
Lexile:	1060L (what's this?)

About the Author

Robert A. Ristau was Professor of Business Education at Eastern Michigan University for 21 years and Dean of the College of Technology. He also served as the Executive Director of Michigan's Economic Education Council.

Table of Contents

1. THE ECONOMIC ENVIRONMENT. Market Economies. Make Decisions. Healthy Economies. Participate in an Economy. 2. BUSINESSES IN OUR ECONOMY. Business Activities. Business Ownership. Effective Marketing. 3. MANAGEMENT AND LEADERSHIP. Small Business Management. Business Leadership. Human Resources Management. 4. THE GLOBAL ECONOMY. International Business. Government in the U.S. Economy. Business Ethics and Social Responsibility. 5. THE ROLE OF CONSUMERS. Consumer Information. Consumer Decisions. Consumer Rights and Responsibilities. 6. FINANCIAL MANAGEMENT. Financial Institutions. Financial Services. Financial Planning. Credit Basics. Credit Costs and Laws.