30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook

by Gail Martin

Overview

One of Lifehack.org's Top 20 Books to Read in 2016.

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?

Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.

This book makes it easy to tap into the power of today's hottest social media sites to:

Get global impact out of press releases, articles, blog posts, and book reviews.

Increase your personal and corporate visibility as the go-to expert in your industry.

Build relationships with clients and connect with ideal prospects.

Network around the world and around the clock with people who need what you have to offer.

Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.

Product Details

ISBN-13:	9781601631305
Publisher:	Red Wheel/Weiser
Publication date:	09/20/2010
Series:	30 Days Series
Edition description:	First Edition
Pages:	192
Product dimensions:	5.25(w) x 8.25(h) x 0.43(d)

About the Author

Best-selling author Gail Z. Martin is a marketing expert, international speaker, and the owner of Dream Spinner Communications. She helps small and start-up businesses, consultants, coaches, authors, and solo professionals get better marketing results in just 30 days. Martin is also the author of 30 Days to Social Media Success, 30 Days to Online PR & Marketing Success, and The Thrifty Author's Guide to Launching Your Book. More information is available at www.GailMartinMarketing.com. Martin lives in Charlotte, North Carolina.

Table of Contents

Author's Note 9

Preface 11

Introduction 13

1 Why Most Marketing Fails 17

2 The Most Powerful Marketing Tool: The Business Plan 23

3 Digging Into the Business Plan for Marketing Gold 29

4 Mining Gems From the Business Plan 35

5 Creating an Action Plan 41

6 Finding Your Real Story and True Voice 45

7 Touches to Transactions 51

8 Creating the Social Media Marketing Plan 55

9 I'm on Facebook. Now What? 63

10 Doing Business on LinkedIn 69

11 The Twitter Revolution 75

12 Blogging for Business 83

13 Do You Squidoo? 91

14 Can You Digg It? 98

15 YouTube and Flickr: Your Windows to the World 103

16 Get Business From Forums, Chats, and Threads 110

17 Raise the ROI From Your Interest and Industry Sites 116

18 Social Media and PR 122

19 Social Media and Sales Promotion 129

20 Social Media for Local Businesses 134

21 Social Media for Nonprofits 139

22 Social Media and Branding 146

23 Going Global With Social Media 152

24 Social Media and Your Website 158

25 Great Sites Beyond the Ordinary 164

26 Social Media and Events 170

27 Social Media and the Author 176

28 Social Media and the Speaker 182

29 Social Media and Your Sales Funnel 188

30 Beyond One Month: Where Do I Go From Here? 194

Want to Know More About Social Media? 199

Index 203

About the Author 207

Editorial Reviews

"30 Days to Social Media Success. Is it possible? I wouldn't have thought so until I read Gail Martin's astonishing little book. I love it! She shows you how, in just 30 minutes a day for 30 days, you too can be a social media success story. Highly recommended."
 

Michael Port

"Gail Martin is a brilliant marketer, especially in the area of social media. This book helps any novice or seasoned professional make sense out of all the social media confusion. If you want your marketing to skyrocket your business, you will want to read this well-written and easy-to-read book."

Ruth Klein

"There is no greater proof of what you can realize from 30 Days to Social Media Success than Gail Martin herself. She has used the very advice she shares in her own successful ventures. From best-selling author to speaker to marketer extraordinaire, I have witnessed her putting what she preaches to powerful use— resulting in building an empire of multiple income streams and a following anxious to see what she brings to market next."

Sherré L. DeMao

"30 Days to Social Media Success. Is it possible? I wouldn't have thought so until I read Gail Martin's astonishing little book. I love it! She shows you how, in just 30 minutes a day for 30 days, you too can be a social media success story. Highly recommended."
--Michael Port, New York Times best-selling author of Book Yourself Solid

"There is no greater proof of what you can realize from 30 Days to Social Media Success than Gail Martin herself. She has used the very advice she shares in her own successful ventures. From best-selling author to speaker to marketer extraordinaire, I have witnessed her putting what she preaches to powerful use-- resulting in building an empire of multiple income streams and a following anxious to see what she brings to market next."
--Sherré L. DeMao, chief marketeer and author of 50 Marketing Secrets of Growth Companies in Down Economic Times

"Gail Martin is a brilliant marketer, especially in the area of social media. This book helps any novice or seasoned professional make sense out of all the social media confusion. If you want your marketing to skyrocket your business, you will want to read this well-written and easy-to-read book."
--Ruth Klein, brand strategist and productivity coach

Reviews

"30 Days to Social Media Success. Is it possible? I wouldn't have thought so until I read Gail Martin's astonishing little book. I love it! She shows you how, in just 30 minutes a day for 30 days, you too can be a social media success story. Highly recommended."
--Michael Port, New York Times best-selling author of Book Yourself Solid

"There is no greater proof of what you can realize from 30 Days to Social Media Success than Gail Martin herself. She has used the very advice she shares in her own successful ventures. From best-selling author to speaker to marketer extraordinaire, I have witnessed her putting what she preaches to powerful use-- resulting in building an empire of multiple income streams and a following anxious to see what she brings to market next."
--Sherré L. DeMao, chief marketeer and author of 50 Marketing Secrets of Growth Companies in Down Economic Times

"Gail Martin is a brilliant marketer, especially in the area of social media. This book helps any novice or seasoned professional make sense out of all the social media confusion. If you want your marketing to skyrocket your business, you will want to read this well-written and easy-to-read book."
--Ruth Klein, brand strategist and productivity coach

From the Publisher