31 1/2 Essentials for Running Your Medical Practice

by John Guiliana, Hal Ornstein

Overview

While many books address medical practice management, this book goes beyond textbook theory. Drawing on nearly 50 years of combined experience consulting with and running highly successful private practices, the authors map out practical, turnkey solutions to the harsh realities facing medical, dental, and all healthcare practices, including: tough competition, patient expectations, shrinking reimbursement, litigation, malpractice insurance costs, complex regulations, high rents, soaring utilities, and other challenges. 

FEATURES:

• A “fast start” users-guide style: Spend less time reading! Each chapter zeroes in on one success essential, concisely explaining how to identify problems, clear obstacles, make improvements and measure success.

• Covers every aspect of your practice: No more guesswork! You can get right to work with today’s best strategies for everything from choosing an office location and the right staff, to controlling overhead and getting patients to comply with treatment plans.

• Real-world examples: From mission statements to budgets, you can build your own improvements on the best work already done by other successful practices.

• Ready-to-use tools: The book includes financial benchmarks, numbers and equations that make it even easier to put the 31 success strategies into action in your practice.

• Offers 31 "essentials" - concrete solutions that have been tested, refined and proven to make a difference by highly successful practices.

Product Details

ISBN-13:	9780982705551
Publisher:	American Association for Physician Leadership
Publication date:	08/13/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	164
File size:	3 MB

About the Author

John Guiliana, DPM, MS is the managing partner of a four-doctor podiatry practice in Hackettstown, NJ. He holds a master's degree in healthcare management and is a nationally recognized professional speaker and author on medical practice management. He is a frequent contributor to Podiatry Management, Podiatry Today, and is author of Talking Practice Enhancement, an American Podiatric Medical Association news column.
Hal Ornstein, has given over 200 presentations internationally and has written and been interviewed for over 250 articles on topics pertinent for Podiatry Management Magazine. on practice management, patient satisfaction and efficiency in a medical practice. Dr. Ornstein has been in private practice for over 20 years and serves as Medical Director of Affiliated Foot and Ankle Center, LLP with their main office in Howell, NJ.

Table of Contents

1. Subspecialties & Your Mission Statement: How patient demographics shape your practice

2. Choosing Your Office: How location affects your marketing and your practice’s success.

3. The Business Plan: Creating the plan your bank will require — and admire.

4. Choosing Your Corporate Structure: C-corp, S-corp, LLC, PC.

5. Developing A Budget: Your first year and every year

6. Hiring Your Staff: How many people should you hire and what skills should they have?

7. Leadership Skills: How to manage your staff and keep headaches to a minimum

8. Marketing Your Practice, Part I: Practical steps to getting the patient in the door.

9. Marketing Your Practice, Part II: Internal and external marketing and tracking your efforts

10. Writing Your Office Manual: Meeting your responsibilities as an employer

11. Office Dynamics: The “EFF” Words — being EFFicient and EFFective with minimum EFFort

12. Motivating Your Staff: Trade perspiration for inspiration to get the most out of your employees

13. The Paperless Office: EMRs, digital equipment and health information technology

14. Remote Access: Working efficiently from home or on the road.

15. E-prescribing: Reaping the rewards of e-prescribing systems

16. Billing: The pros and cons of handling billing in-house or hiring a billing firm

17. Practice Assessments: from finances to client satisfaction – why 7 vital assessments count

18. Controlling Overhead: Strategies for evaluating and controlling salaries, benefits and other expenses

19. Ancillary Services: A collaborative care model for offering secondary services

20. In-office Dispensing: Should you become a product retailer?

21. Patient Communication and Compliance: Getting your patients to follow their treatment plan

22. Plugging Revenue Leaks: 5 proven strategies for channeling small leaks back into the revenue stream

23. Time Management: Get off the gerbil wheel with new ways to enhance life within the practice

24. Expansion: what to consider before bringing on an associate or additional associates

25. Non-medical Malpractice Insurance Coverage: How to protect against other costly liabilities

26. Office Design: How successful practices integrate efficiency, storage and décor

27. Dealing with Stress: How to make sure your job doesn’t kill you.

28. Effective Patient Scheduling: Tips on managing your caseload.

29. Collections: Tips for dealing with delinquent accounts.

30. Dealing with Difficult Patients: Communication and other tactics for defusing difficult situations

31. Balancing Your Personal and Professional Lives: Enjoying good business and good “off hours,” too

Editorial Reviews

"31 1/2 Essentials is just the book to improve your spirits, improve themorale in your office, show you how to generate new patients, and to develop services fthat your existing patients need and, ultimately, to increase your bottom line."

Neil Baum, MD, Author of "Marketing Your Clinical Practice, Ethically, Effectively, and Economically

"...everything in this book is real world and tested, ti's not just theory. This work is destined to become a classic in the practice management literature."

"In my more thatn 40 years of practicing medicine, I have not had a resource as helpful as this one. I suggest that every medical practice leader reads this book -- and put these practical concepts to use."

From the Publisher