42 Rules of Marketing (2nd Edition): A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience

by Laura Lowell

Overview

The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do.

The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?

Product Details

ISBN-13:	9781607730927
Publisher:	Super Star Press
Publication date:	07/06/2012
Edition description:	2nd ed.
Pages:	108
Product dimensions:	5.50(w) x 8.50(h) x 0.22(d)