5 Keys to Understanding China

by Jaeyun Ryu

Overview

A former Samsung negotiator with twenty years of experience in China shares his insights on Chinese culture as well as practical tips for doing business with the Chinese. Drawing on firsthand knowledge of the Chinese market, the author guides readers through the ins and outs of localization and negotiation. In China, he argues, a society deeply informed by a Sinocentric worldview, Western-defined global standards won't get you very far; to succeed in doing business there, a correct understanding of Chinese national pride, among other things, is essential. The author is recognized as a China expert by the Chinese themselves, having even being invited to lecture at the Central Party School, where elite members of China's Communist Party are trained. His vivid accounts of his own business dealings in China are interspersed with incisive commentary on the definitive elements of Chinese culture for a fascinating read.

Product Details

BN ID:	2940158627668
Publisher:	Seoul Selection
Publication date:	11/02/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	268
File size:	8 MB

About the Author

Ryu Jaeyun was born in Seoul in 1962. He graduated from Seoul National University with a degree in Chinese Language and Literature. He earned an Executive MBA from Tsinghua University, becoming the first Korean to do so, and completed his doctoral studies at Peking University.

In 1989, he was hired at Samsung Display Devices (today Samsung SDI), and he spent the next 20 years playing an active role in the company’s business negotiations in China. In 1993, one year after the normalization of ties between South Korea and the People’s Republic of China, Ryu, acting in his capacity as assistant manager, conducted negotiations with high-level officials in the Chinese central and local governments and gained permission on behalf of Samsung for the construction of factories for Samsung Display Devices and Samsung Corning Advanced Glass. Ryu thus played a key role in enabling Samsung to set up its first major production base in China, and remained in the forefront in the process of bringing almost all of the other Samsung affiliates—Samsung Electronics, Samsung Electro-Mechanics, Samsung Heavy Industries, and the Hotel Shilla—into China.

In the face of opposition from the Chinese government regarding construction of a Samsung mobile phone factory in the country, Ryu utilized his negotiating skills and secured permission to establish a factory in Tianjin for domestic manufacturing and sales. This was instrumental to Samsung’s current prominence in the Chinese market. Such notable accomplishments helped Ryu rise through the ranks in record time, from assistant manager to managing director in 15 years.

Ryu has lived and worked in Beijing longer than any other employee of a Korean company. During this time, he has been active as a troubleshooter for problems great and small affecting Samsung, as well as for crises of Korea’s people-to-people diplomacy with China. His expertise has earned him the recognition of local Chinese, and he has been asked to speak not only at the Central Party School but also at the State Information Center, the Chinese Academy of Sciences, the People’s Daily, and countless Chinese companies.