76 Ways to Increase Special Event Attendance / Edition 1

by Scott C. Stevenson

Overview

Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.

Important topics covered include:

• Marketing and promoting events
• How to increase ticket sales
• Broadening an event's appeal
• Market special events with new mobile applications
• Offering transportation to increase attendance
• Social media promotion
• Event organization
• Guidelines for hosting record-setting events
• Entertainment
• Donor attraction
• Appreciation-themed events
• Schedules and timing
• Celebrity/VIP involvement
• Pre-event coverage
• Partnering/collaboration

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Product Details

ISBN-13:	9781118692172
Publisher:	Wiley
Publication date:	05/13/2013
Series:	Special Events Galore
Pages:	50
Product dimensions:	8.50(w) x 11.00(h) x 0.10(d)

About the Author

Scott C. Stevenson is the editor of 76 Ways to Increase Special Event Attendance, published by Wiley.

Table of Contents

Front Matter (Pages: 1-3)

76 Ways to Increase Special Event Attendance (Pages: 4-46)