90 Rules for Entrepreneurs: How to Hustle Your Way to a Business That Works
90 Rules for Entrepreneurs: How to Hustle Your Way to a Business That Works
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Overview
Discover the secrets that distinguish successful entrepreneurs from those who fail, and learn which rules to follow and which to break.
This is not just another one of those books about 'rules'; this book may be the defining factor that will turn your dream into reality. Many have succeeded at being an entrepreneur, but many, many more have failed. Which side would you rather be on? Sure, entrepreneurship is often about breaking the rules. But there are also a number of them that you should follow if you want to survive long enough to see what happens when you do.
A business should be more than just a venture - it should be an adventure! The difference between a successful journey, rather than a wasted one, is knowing when to do what. That is what this book is about. Not science, but experience. The rules of hustle.
Marnus Broodryk, one of South Africa's best-known young entrepreneurs, shares the lessons he wishes he'd been taught before he started out.
Product Details
ISBN-13: | 9781472144676 |
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Publisher: | Little, Brown Book Group |
Publication date: | 03/26/2020 |
Sold by: | Hachette Digital, Inc. |
Format: | eBook |
File size: | 468 KB |
About the Author
Marnus Broodryk was born and raised in the Free State, South Africa. Raised by a single mum, his 'rags to riches' success story reads like a movie script. He started washing cars and cutting grass to pay for school himself, followed by 18-hour days to get through university.
A short decade later and Marnus has built one of the most valued and successful accounting firms in South Africa, The Beancounter, and was the youngest investor ever to be on the international television show Shark Tank.
Marnus is one of the best-known entrepreneurs in South Africa and has become a thought leader and advocate for small business owners. Through his own platforms he regularly shares information and hosts various events to connect established entrepreneurs. He also speaks frequently at both entrepreneurial and C-Suite events, helping audiences understand the intricacies of success.
Table of Contents
Introduction ix
1 Let's Get a Few Things Straight … 1
Rule 1 Get your head right 4
Rule 2 You're not the first 6
Rule 3 Reality ran out of champagne 8
Rule 4 Prepare for sacrifice 10
Rule 5 The trap of employment 12
Rule 6 Get on with it! 14
Rule 7 Divan Botha - Make the jump 16
Rule 8 Have a mindset for change 18
Rule 9 Thoughts become things 20
Rule 10 The only certainty in life is death 22
Rule 11 Don't go broke trying to look rich 24
2 Entrepreneurial business stages the right step at the right time: Part 1 - The early years 29
Rule 12 The one-page dynamic plan 30
Rule 13 Know your break-even figure 32
Rule 14 Use what you've got 34
Rule 15 Over-prepare to under-succeed 36
Rule 16 Walk behind your success 38
Rule 17 Short cut suicide 40
Rule 18 The right corporate structure 42
Rule 19 The technical person dilemma 44
Rule 20 (Paying) customers first! 46
Rule 21 Understand the numbers 48
Rule 22 You are not a bank 50
Rule 23 Farren Maré - Change your mindset 52
The right step at the right time: Part 2 - up and sprinting 55
Rule 24 Outbuild your competition 56
Rule 25 Slow death by email 58
Rule 26 Stop the DIY 60
Rule 27 Welcome the age of digital automation 62
Rule 28 How to be lazy 64
Rule 29 You get who you pay for 66
Rule 30 Time for an office 68
Rule 31 The right financing at the right time 70
Rule 32 Put on a pair of customer-sized shoes 72
Rule 33 Make marketing matter 74
Rule 34 Erik Kruger - Distraction to focus 76
The right step at the right time: Part 3 - scaling up. and up. and up 79
Rule 35 Big isn't always better 80
Rule 36 Scaling through systems 82
Rule 37 Economising or expanding? 84
Rule 38 Know when to finance 86
Rule 39 Mark Forrester - The three pillars that shaped our success 88
The right step at the right time: Part 4 - getting ready to sell 93
Rule 40 Know what you're getting into 94
Rule 41 Being prepared to sell 96
Rule 42 Understanding the 'valuation' idiom 98
3 Hustle. Hustle. Hustle. Hustle. Then Keep Hustling 101
Rule 43 Size the prize 104
Rule 44 Find your BO 106
Rule 45 The power of 'NO!' 108
Rule 46 Kill your darlings 110
Rule 47 5 minutes or bust 112
Rule 48 Romeo Kumalo - 10 mini-rules 114
4 It's not just about you 117
Rule 49 Culture isn't just for yoghurt … 120
Rule 50 No job description grey areas 122
Rule 51 Ryk Neethling - Lessons from an Olympian 124
Rule 52 Status meetings are crucial 126
Rule 53 Your people must replace you 128
Rule 54 Be careful with your numbers guy 130
Rule 55 Celebrate their successes 132
Rule 56 Give credit where it's due 134
Rule 57 Incentivise 136
5 … But it's also just about you 139
Rule 58 Paul Bulpitt - Know what you'll be famous for 142
Rule 59 Be an early bird 144
Rule 60 Meditation 146
Rule 61 Start a journal 148
Rule 62 Don't sleep only when you're dead 150
Rule 63 Healthy body, healthy business 152
Rule 64 An evening routine 154
Rule 65 Set some limits 156
Rule 66 The 90-minute rule 158
Rule 67 Stay true to yourself 160
Rule 68 Vinny Lingham - On being visionary 162
Rule 69 The good guy always wins 164
Rule 70 Listen to that nagging little voice 166
6 The master of your environment 169
Rule 71 No business is an island 172
Rule 72 Adriaan van der Spuy - The bigger they are … 174
Rule 73 Uncouple your business and personal affairs 178
Rule 74 Trust, but don't be stupid 180
Rule 75 On the pages of giants 182
Rule 76 You are what you eat 184
Rule 77 The secret to anything: find the recipe 186
Rule 78 Declutter 188
7 Be careful who you get in the pool with … 191
Rule 79 Beware of funding 192
Rule 80 Don't give up equity 194
Rule 81 How to pitch 196
Rule 82 Don't sleep with a stranger 198
Rule 83 Who has your back? 200
Rule 84 Dawn Nathan-Jones - Banishing the myth of balance 202
8 Constant reminders 205
Rule 85 Don't replace your customers; grow them 208
Rule 86 You will have bad days 210
Rule 87 Gil Oved - Ships not seen 212
Rule 88 Control only what you can 214
Rule 89 The myth of the glass ocean 216
Rule 90 It all really depends on you 218
Final words 222
Some appreciations 224