Table of Contents
Foreword Catherine Salmon xi
Preface: The World's Largest Behavioral Experiment
Why freshmen are easy, but the Internet is better xv
Chapter 1 What Do We Really Like? Sexual Cues
How the Internet yanks open the curtains to reveal our most secret desires 1
Chapter 2 Monkey Pay-Per-View: Male Visual Cues
Why plump is sexy, mature ladies hold special advantages, and Freud suffered from penis envy 23
Chapter 3 Elmer Fudd, Wabbit Hunter: Male Desire
Why men can get turned on by a jar of pennies and the male sexual brain is a clumsy hunter 45
Chapter 4 The Miss Marple Detective Agency: Female Desire
Why there is no such thing as female Viagra and women have the most sophisticated brain on Earth 62
Chapter 5 Ladies Prefer Alphas: Female Psychological Cues I: The Hero
Why women like barons, billionaires, and serial killers 85
Chapter 6 The Sisterhood of the Magic Hoo Hoo: Female Psychological Cues II: The Heroine
Why the best men are always taken and every girl just wants to be loved 108
Chapter 7 Boys Will Be Boys: Gay Cues
Why gay men like straight guys and gay porn is (almost) indistinguishable from straight porn 128
Chapter 8 A Tall Man with a Nice Tush: Female Visual Cues
Why Playgirl magazine flopped, a firm tush is a nice advantage, and so many people don't like porn 152
Chapter 9 Cheating Wives and Girls Gone Wild: Male Psychological Cues
Why the forbidden is so exciting and the unexpected reason men like group sex 174
Chapter 10 Lords and Lordosis: Human Psychological Cues
Why domination and submission are two sides of the same cortex 195
Chapter 11 Erotical Illusions: The Creative Power of Cues
What the Mona Lisa smile, Oreo cheesecake, and paranormal romance have in common 213
Conclusion: Happy Ending or Happily-Ever-After?
So what do I do with all this information? 239
Acknowledgments 243
Notes 247
Bibliography 304
Index 384
