A Business and it's Beliefs

by Thomas J. Watson, Courtney C. Brown (Foreword by)

Overview

The timeless business book that still brings perspective and guidance to today's bottom-line executives

When first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson—son of IBM's founder— candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit.

The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back—and will once again strike a resounding chord with executives everywhere.

Product Details

ISBN-13:	9780071418591
Publisher:	McGraw Hill LLC
Publication date:	04/01/2003
Series:	McGraw-Hill Leadership Classics
Edition description:	FAC
Pages:	108
Product dimensions:	5.50(w) x 8.10(h) x 0.61(d)

About the Author

Thomas J. Watson Jr. joined IBM as a salesman in 1937, and rose to become president, CEO, and chairman of the board by the late 1950s.

He was also an influential member of the President's Advisory Committee on Labor-Management Policy.

Table of Contents

	Publisher's Note	ix
	Foreword	xiii
Part 1	The Heritage and the Challenge
1.	Bringing Out the Best	3
2.	Helping Men Grow	11
3.	Service and Superiority	29
4.	The New Environment	43
5.	What Growth and Change Have Taught Us	61
Part 2	The Broader Purpose
6.	Changing Expectations	77
7.	New Problems, New Approaches	95
	About the Author	109