Table of Contents
Contents
Introduction. The History of Advertising: The First 3,000 Years
Part I: Ancient Times through the Dark Ages
Chapter 1. Advertising Archeology
Chapter 2. From Late BCE to CE
Chapter 3. The Dark Ages of Advertising
Part II: The Renaissance through the Victorian Age
Chapter 4. Emerging from the Dark
Chapter 5. Seventeenth- and Eighteenth-Century Advertising
Chapter 6. The Result of Revolutions
Chapter 7. Nineteenth-Century Methods and Media
Chapter 8. Appeals and Social Implications via Nineteenth-Century Advertising
Part III: The Twentieth Century and Beyond
Chapter 9. The Twentieth Century Advertising Explosion
Chapter 10. Industry People, Agencies, and Change
Chapter 11. The Science of Advertising
Chapter 12.Criticism, Law, and Policy
Chapter 13. Improving on the Old
Chapter 14. Newest Media and Methods
Chapter 15. Living in a Virtual World
Chapter 16. Ads and Culture
Chapter 17. 2020 and Beyond
Conclusion
Bibliography