Table of Contents
Acknowledgments ix
Chapter 1 You Must Be New Here: An Introduction Allison McCracken Alexander Cho Louisa Stein Indira Neill Hoch
Section 1 #The Rules of Tumblr
Chapter 2 Lost in the "Dash": How Tumblr Fosters Virtuous Cycles of Content and Community Nicholas Proferes Katherine E. Morrissey 23
Chapter 3 Going Down the Rabbit Hole: An Interview with Amanda Brennan, Head of Content Insights and Social, Tumblr 37
Chapter 4 Blackout, Black Excellence, Black Power: Strategies of Everyday Online Activism on Black Tumblr Kendra Calhoun 48
Chapter 5 Under the Radar: A Conversation about Tumblr in the Public Sphere with Aja Romano Elizabeth Minkel 63
Chapter 6 Reblogs, Monsters, and Erotic Amphibians: The Process of Critical Analysis on Tumblr Indira Neill Hoch 69
Chapter 7 Divine Fools and Ridiculous Mystics: Tumblr Humor as an Act of Defiance The-Cimmerians 75
Chapter 8 Tumblr Time: How Tumblr's Temporal Features Shape Community Memory and Knowledge Milena Popova 81
Gallery: @Staff Indira Neill Hoch 91
Section 2 #Privacy and Ethics
Chapter 9 Screaming into the Void: Re conceptualizing Privacy, the Personal, and the Public through the Perspectives of Young Tumblr Users Julian Burton 103
Chapter 10 The Challenges of Doing Qualitative Research on Tumblr: Experience and Advice from Three Scholars of Young People's Tumblr Use Akane Kanai Crystal Abidin Matthew Hart 114
Chapter 11 We Are More Than Footnotes: Black Women and Intellectual Theft Aisha Mahmud 127
Section 3 #NSFW
Chapter 12 Walled Gardens, NSFW Niches, and Horizontality: A Conversation about Tumblr Porn with Susanna Paasonen Noah Tsika 135
Chapter 13 NSFW as an Intervention: The Case of Sexy Selfies on Tumblr Katrin Tiidenberg 142
Chapter 14 Fandom Surgery Morgan Fisher 154
Chapter 15 TumPorn Is Dead, Long Live TumPorn! Shaka McGlotten 158
Section 4 #Fandom
Chapter 16 A Roundtable Discussion about the Cultures of Fandom on Tumblr with Flourish Klink Rukmini Pande Zina Hutton Lori Morimoto 167
Chapter 17 Kitten Thinks of Nothing but Murder All Day: Tumblr Text Post Memes as Fandom Détournement J S. A. Lowe 181
Chapter 18 Lesbian One Direction Fans Take Over Tumblr Jessica Pruett 194
Chapter 19 Ships, Fans, and #beatingthedistance: Queer Intimacy and the New Genre of Interactive Memoir on Tumblr Annie Galvin 201
Gallery: #Fan Art
Carated Louisa Stein 212
Contributions Hannibal byxloOn
Steven Universe by Corinne Reinert/calonarang
Dragon Age OC by Nobbie
Protesting Princesses by Amanda Allen Niday
Beyoncé by space_mementia
Yuri on Ice by Morrindah
Section 5 #Activism
Chapter 20 A Social Good Brand: An Interview with Victoria McCullough, Lead, Social Impact, Tumblr 227
Chapter 21 Tumblr, XKit, and the XKit Guy: Toward an Extended Platform Ecology Lesley Willard 240
Chapter 22 Digital Decolonization: Reclaiming Tumblr's #Latina Tag Emily Rauber Rodriguez 251
Chapter 23 Queer Tumblr IRL: An Interview with Joe Varisco 257
Chapter 24 Behind the Scenes of a Popular Trans Youth Resources Tumblr Lee Brown 263
Chapter 25 Queer Tips: Using Tumblr for LGBTQ Sex Education and Outreach, an Interview with Maureen Kelly 270
Section 6 #Identity/Affinity Networks
Chapter 26 Tumblr as a Space of Learning, Connecting, and Identity Formation for LGBTIQ+ Young People Brady Robards Paul Byron Brendan Churchill Benjamin Hanckel Son Vivienne 281
Chapter 27 A Conversation about Gender/Sexual Valiant and Transgender Labeling and Networking on Tumblr with Abigail Oakley Avery Dame-Griff 293
Chapter 28 Developing a Black Genderfluid Feminist Critique via Tumblr Strugglingtobeheard 302
Chapter 29 #Spoonielife: A Conversation about Chronic Pain Expression and Alternative Social Worlds on Tumblr EJ Gonzalez-Polledo Jen Tarr 307
Chapter 30 New Ways of Seeing: Tumblr, Young People, and Mental Illness Natalie Ann Hendry 315
Section 7 #myAesthetic
Chapter 31 On the Value of the Social: A Conversation with Researchers about How Artists Use Tumblr with Carla McCutchin Devon Murphy 329
Chapter 32 Unofficial Archives of Urban Life: How to Rewrite the Canon of Cities Annette Koh 336
Chapter 33 Beyond the Pale Blog: Tumblr Pink and the Aesthetics of White Anxiety Christine Goding-Doty 344
Chapter 34 Tumblr's Gallery of Loops: GIF Art Beyond Reaction GIF Culture Jennifer Malkowski 355
Gallery: #Original Art
Curated Indira Neill Hock 367
Contributions:
Bad Girls Do It Well by nimehime
When Life Gives You Lemon by Ruby Eliot | rubyetc
Busós by Julian Miholics | jomadraws
Self Portrait Crying, San Francisco, 2012 by Vivian Fu
Gianna Dating Sim Headshots by Finn Alpin
Forest God and his Human Daughter by
Valin Mattheis | strange-gods Pathways: Chronicles of Tuvanaby Elaine Tipping | Triaelfg Index 383