Sweeping changes in work and academe are threatening placement centers with irrelevancy. The rise of entrepreneurial firms, the prevalence of career change, the shifting structure of knowledge, and the changing student body demographics demand a creative response. Present proposals for change, however, ignore basic questions and instead focus on technology, programs, and publicity. This book presents a new approach, a nine-part paradigm aimed at creating a more entrepreneurial, proactive, empowering, multidisciplinary future. Freeman presents specific ideas for invigorating old programs and creating dynamic new ones, offers a redefinition of the external relationships, applies process reengineering to strategy, and presents a vision of placement centers linked with learning. Devoted to serving students, Freeman brings a humanistic perspective along with models from state-of-the-art business practice to a new vision for college placement centers.
