ABC's of Library Promotion / Edition 3

by Steve Sherman

Overview

The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible, tested, and effective. They are designed for libraries of all kinds and all sizes.

Product Details

ISBN-13:	9780810825697
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	10/01/1992
Edition description:	Third Edition
Pages:	262
Product dimensions:	5.50(w) x 8.90(h) x 0.79(d)

About the Author

Steve Sherman used his MS in communications arts and his MSLS as a librarian at the University of Alaska. His articles have appeared in Wilson Library Bulletin, RQ, Film Quarterly, and other professional journals. He is the New England correspondent for Publishers Weekly and the author of 24 books, including A Scott Nearing Reader: The Good Life in Bad Times (Scarecrow, 1989).

Editorial Reviews

...full of good ideas and delivers a strong message....Sherman writes enthusiastically...and makes a strong case for networking and cultivating political contacts...This work is highly recommended to all readers who believe that libraries exist to serve people. It is especially relevant for public, academic, or school libraries that wish to develop an ongoing public relations program.

Journal of Academic Librarianship

...full of practical ideas...simple, direct style.

Library Association Record

Three useful appendices...This is a good book, easy to use, easy to handle....

Public Library Quarterly

...inspiring, detailed, and specific enough to generate a wealth of new ideas from its many suggestions. Highly recommended.

VOYA

...full of good ideas and delivers a strong message....Sherman writes enthusiastically...and makes a strong case for networking and cultivating political contacts...This work is highly recommended to all readers who believe that libraries exist to serve people. It is especially relevant for public, academic, or school libraries that wish to develop an ongoing public relations program.

The Journal of Academic Librarianship

...full of good ideas and delivers a strong message....Sherman writes enthusiastically...and makes a strong case for networking and cultivating political contacts...This work is highly recommended to all readers who believe that libraries exist to serve people. It is especially relevant for public, academic, or school libraries that wish to develop an ongoing public relations program.

The Journal Of Academic Librarianship

The basics of advancing the use and appreciation of libraries. In addition to updating methods of public relations designed for libraries, this edition (2nd was 1980) adds five chapters to fit new technological, social, political, and financial conditions. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews