Absolute Essentials of Digital Marketing

by Alan Charlesworth

Overview

This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

Product Details

ISBN-13:	9780367859206
Publisher:	Taylor & Francis
Publication date:	09/25/2020
Series:	Absolute Essentials of Business and Economics
Pages:	118
Product dimensions:	5.44(w) x 8.50(h) x (d)

About the Author

Alan Charlesworth has been involved in what is now commonly referred to as 'digital marketing' in either practical, training, research, advisory, consultancy or academic roles since 1996.

Table of Contents

1. The digital marketing landscape 2. Search engine optimization 3. Website development 4. The retail website 5. The B2B website 6. Advertising online 7. Email marketing 8. Marketing on social media 9. Metrics and analytics

Editorial Reviews

"This is a great introduction to digital marketing, which gets students' up-to-speed in an easily digestible way. It covers some of the key areas of digital marketing communications, such as SEO, search engine advertising, email, etc. I highly recommend this book if you want something that explains key concepts in a clear and easy way, without the jargon."

Tanya Hemphill, Senior Lecturer in Strategic & Digital Marketing at Manchester Metropolitan University, UK

From the Publisher