Accessing the Media: How to Get Good Press

by Jill Osborn

Overview

Accessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Readers will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.

Award-winning journalist Jill Osborn exposes the three strategic steps that must be used to gain favorable coverage with the media at just the right time. She gives you the inside scoop on how to think like a national or local journalist so you can control the headlines. And she even provides sample press releases to help shape your message. When reading Accessing the Media, you will have a personal media consultant without the cost of hiring one.

Whether you are running for office, looking to improve visibility for your business, or simply want a deeper understanding of what you see and read in the news, Accessing the Media is the perfect guide to getting your story out to the world.

Product Details

ISBN-13:	9781510730267
Publisher:	Skyhorse
Publication date:	05/15/2018
Sold by:	SIMON & SCHUSTER
Format:	eBook
Pages:	176
File size:	3 MB

About the Author

Jill Osborn is an award-winning columnist and political correspondent. She worked in a congressional office on Capitol Hill and for a top DC lobbying firm and went on to be a contributor at FOX News. Jill lives with her husband and children in North Carolina.

Table of Contents

Foreword Dr. Rob Peters ix

Acknowledgments xi

Chapter 1 Why You Need the Media 1

Chapter 2 Getting Press Coverage: A Behind-the-Scenes Look 9

Chapter 3 Three Points of Contact 18

Chapter 4 The Inner Workings of a Newsroom 25

Chapter 5 First Point of Contact: Before the Event 35

Chapter 6 Timing: When to Contact Each News Outlet 51

Chapter 7 Going Live in Studio 66

Chapter 8 Second Point of Contact: Greet the Reporter 73

Chapter 9 Third Point of Contact: You Are the Reporter 83

Chapter 10 The Newspaper 92

Chapter 11 How to Record for TV and Radio 100

Chapter 12 Social Media 114

Appendix A Sample Press Releases 130

Appendix B Quiz: Do You Get the Media? 139

Source Notes 143

About the Author 155

Editorial Reviews

"Jill is a triple threat with her firsthand experience in the news industry, federal government, and public relations world. You will be fascinated to learn the behind-the-scenes details of these closely watched entities."

— Gretchen Carlson, former FOX News anchor

“Jill’s inside information is literature that will train the next Thomas Jeffersons, Benjamin Franklins and Alexander Hamiltons. With her experience, information, and insight, Jill ensures a successful campaign and political career.”

— Aaron Berlin, prosecutor and candidate for district court judge

“Jill’s book is must read for anyone wanting to know how the dots are connected with politics and the media. With the evolving political climate, Jill has found new ground to plow.”

— United States Congressman Richard Hudson

“As a first-time candidate connecting with Jill was a great decision. She consulted with me on the content and timing of press releases, provided training on how to interact with the press and how to capitalize on an interview. I would not have received as much press as I did, had it not been for Jill’s invaluable advice. She is still someone I consult with on an on-going basis and hope to for years to come.”

— Michelle Barson, current mayor pro tem, Clemmons, North Carolina

“You can buy knowledge but you cannot teach wisdom. Jill’s wisdom helped me win my election and continued to help me while serving continuous terms as Mayor.”

— former mayor Nick Nelson, youngest mayor to serve Clemmons, North Carolina

From the Publisher