Advances in International Marketing / Edition 1

by S. Tamer Cavusgil

Overview

For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.

Product Details

ISBN-13:	9781559381284
Publisher:	Emerald Group Publishing Limited
Publication date:	11/16/1990
Series:	Advances in International Marketing , #4
Pages:	260
Product dimensions:	6.14(w) x 9.21(h) x 0.67(d)

Table of Contents

Introduction: export and internationalization research - enrichment and challenges. Part 1 Internationalization and export performance: the born global firm - a challenge to traditional internationalization theory, Gary A. Knight and S. Tamer Cavusgil; export strategies and export performance - an empirical investigation of a products/markets typology, Catherine N. Axinn et al; linking business relationships to marketing strategy and export performance - a proposed conceptual framework, Felicitas U. Evangelista; assessing export performance measurement, Paul Matthyssens and Pieter Pauwels. Part 2 Researching and adapting to export conditions: instrumental, conceptual and symbolic UST of export information - an explanatory study of UK firms, Admaantios Diamantopoulos and Anne L. Souchan; determining cross-cultural metric equivalence in survey research - a new statistical test, Michael R. Mullen et al; export pricing strategy-performance relationship - a conceptual framework, M.B. Byers and S. Tamer Cavusgil; the harmonization of export controls in the European Union, Lothar Weinland.