Advances in Services Marketing and Management / Edition 1

by Teresa A. Swartz, David A. Bowen, Stephen W. Brown

Overview

This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

Product Details

ISBN-13:	9781559388559
Publisher:	Emerald Group Publishing Limited
Publication date:	08/25/1995
Series:	Advances in Services Marketing and Management , #4
Pages:	380
Product dimensions:	6.14(w) x 9.21(h) x 0.91(d)

Table of Contents

Technology and globalization, competitive drivers for the 21st century, Lawrence W. Foster; integrating technology management with business strategy, Liming Zhao; the strategic use of organizational competencies and backcasting in competitive analysis, Clement K. Wang and Paul D. Guild; ideas at work - creating an on-project idea factory, Christopher E. Olstead and Anne S. Davis; environmental determinants of merger strategy - some empirical evidence, V.K. Narayanan and Deepak K. Datta; competing through high technology and strategic partnerships - the global expansion of Russian aerospace enterprises, Detelin S. Elenkov; team-based strategy making, Ken A. Smith and Henry P. Sims, Jr.; self-deception in strategic management - conceptualizing the influence, Reginald A. Litz and John E. Prescott; a toolbox metaphor for navigating the strategic discourse, Edward W. Christensen and Eric H.Kessler; globalization, originality and convergence in the entertainment industry, Chong Ju Choi and Brian Hilton.