Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan / Edition 1

by Keiko Tanaka

Overview

Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.

Product Details

ISBN-13:	9780415198356
Publisher:	Taylor & Francis
Publication date:	01/21/1999
Edition description:	New Edition
Pages:	168
Product dimensions:	5.44(w) x 8.50(h) x (d)
Age Range:	18 Years

About the Author

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.

Table of Contents

1 Advertising and Communication 2 Communication 3 Covert Communication 4 Puns 5 Metaphors 6 Images Of Women

Editorial Reviews

‘... this study illustrates the new perspectives that relevance theory may open (or at least may help to rediscover) in the area of advertising language. At the same time it offers a useful comparison between Japanese and British advertising, showing that there are a number of differences, but that on the whole they have more in commom than might perhaps have been expected.' - Pragmatics

'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts

From the Publisher