AIDS Prevention through Education: A World View

by Jaime Sepulveda (Editor), Harvey Fineberg (Editor), Jonathan Mann (Editor)

Overview

A decade after AIDS was first recognized, the simple idea that education is the most effective weapon to prevent infection remains valid. This is true because AIDS will not disappear, just as the majority of infectious diseases have not disappeared, even those for which effective methods of treatment and prevention already exist. Therefore, education is not a transitory strategy; if and when effective drugs and vaccines are developed, education will still play a major role in contending with the epidemic. Enough has been learned about AIDS prevention through education during the last decade to merit reflection on both the failures and successes of this short, tragic but also intense and vital period. The original education models based on fear have been replaced with more optimistic and even humorous campaigns. Health promotion has moved to center stage in the global fight against AIDS. This book is an effort to collect and organize a wealth of global experience from many experts and to consolidate new information. Included among the variety of strategies are discussions of the role of both the print and electronic media in the national fight, as well as presentations of international lessons gleaned from community and regional efforts in Brazil, Africa, Mexico and Europe. The book offers the reader a range of views and perspectives from experts in the varied disciplines that make up the very broad field of AIDS education. This timely, important volume offers AIDS researchers, clinicians, and educators, as well as public health and infectious disease professionals key, practical insights for global AIDS prevention.

Product Details

ISBN-13:	9780195068825
Publisher:	Oxford University Press
Publication date:	01/07/1993
Pages:	384
Product dimensions:	8.60(w) x 6.20(h) x 0.50(d)

About the Author

Harvard School of Public Health

Harvard University

Table of Contents

I.. Overview1.. Introduction, Jaime Sepulveda, Harvey Fineberg, and Jonathan Mann2.. Health promotion against AIDS: A topology, Jonathan MannII.. Methods for Behavioral Research3.. The role of quantitative behavioral research in AIDS prevention, Steven Fortmaker and Jose Antonio Izazole4.. The role of qualitative research in AIDS prevention, William A. Smith, Mary Debus5.. Social marketing and prevention of AIDS, Michael Ramah, Claire M. CassidyIII.. Lessons from National Experience6.. AIDS education and health promotion in Brazil: Lessons from the past and prospects for the future, Richard G. Parker7.. Educational experience from Mexico, Jaime Sepulveda8.. Targeted AIDS intervention programs in Africa, Peter Lamptey and Sharon Weir9.. The role of behavioral sciences and health education in HIV prevention: Experience at the US centers for disease control, Mark L. Rosenberg, Dennis D. Tolsma, Lloyd K. Kolbe, and Fred Kroger; Marcie L. Cynamon, G. Stephen Bowen10.. The European Response to AIDS, Mukesh Kapala and Maryan J. PyleIV.. Strategies for Communication and the Media11.. The media and AIDS: A global perspective, Thomas W. Netter12.. The strategic use of the broadcast media for AIDS prevention: Current limits and future directions, William DeJong and Jay A. Winsten13.. AIDS, Government, and the press, Laurie Garrett14.. The New York City campaign, Milton Gossett and Jeremy Warshaw15.. Television's response to the AIDS crisis: One company's experience, Tom Goodgame and Gil Schwartz, Jeanne BlakeV.. Reflections on Education to Prevent AIDS16.. The impact of AIDS, and AIDS education in the context of health problems of the developing world, David J. Hunter and Lincoln C. Chen17.. USA response to the AIDS epidemic: Education prospects in a multicultural society, June Osborn18.. AIDS education and politics, Mervyn Silverman19.. Conclusion: Reflections on education to prevent AIDS, Jaime Sepulveda, Harvey Fineberg, Jonathan Mann