Amazon®: How Jeff Bezos Built the World's Largest Online Store

by Aurelia Jackson

Overview

Today, Amazon.com is the world's most successful online store, selling everything from hand soap to computer parts, from books to children's toys. But Amazon wasn't always the amazing success it is now. Years ago, Amazon.com was just the dream of one person: Jeff Bezos. Learn about the man behind one of the most successful online businesses of all time. Discover how he started Amazon and led the company to incredible success. Find out how Jeff and Amazon are planning to change the future of online shopping.

Product Details

ISBN-13:	9781422287156
Publisher:	Mason Crest
Publication date:	11/17/2014
Series:	Wizards of Technology Series
Sold by:	SIMON & SCHUSTER
Format:	eBook
Pages:	64
Lexile:	1060L (what's this?)
File size:	9 MB
Age Range:	12 - 17 Years

Editorial Reviews

11/01/2014
Gr 9 Up—This series introduces readers to the people who created well-known social media and entertainment products. Written with an intense business focus, they analyze why Netflix and others brands are popular and illustrate their inventors' creative journeys. At times, conceptual graphics seem geared toward a business audience rather than an educational arena. For example, an image of people floating above an outstretched palm is meant to convey that Reed struggled to manage his employees, but it may not be clear to students. Well-written study questions encourage readers to return to the text and skim for relevant passages. Some questions call upon students to conduct Internet research or analyze different business models. These texts provide a realistic view of how adults learn and grow in the working world, learning from their mistakes. Students will understand what an innovator or entrepreneur is and how personal challenges—such as Twitter founder Jack Dorsey's speech impediment—can lead to new forms of communication. An inspiring series.

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