American Businesses in China: Balancing Culture and Communication, 3d ed.

by Nancy Lynch Street, Marilyn J. Matelski

Overview

Since the publication of earlier editions of this book, China's political and economic landscapes have changed dramatically, with the rise of new leadership, evolving alliances, tariff wars, educational policies and technological advancements. Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in the 21st century.

Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China's roots in Confucian identity and its effect on modern business culture. Case studies of American businesses that have been successful in China are included. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.

Product Details

ISBN-13:	9781476636740
Publisher:	McFarland & Company, Incorporated Publishers
Publication date:	07/25/2019
Sold by:	Barnes & Noble
Format:	eBook
Pages:	341
File size:	4 MB
Age Range:	18 Years

About the Author

Nancy Lynch Street is professor emerita of communication studies at Bridgewater State University in Bridgewater, Massachusetts. Marilyn J. Matelski is professor emerita of communication at Boston College in Chestnut Hill, Massachusetts.
Nancy Lynch Street is professor emerita of communication studies at Bridgewater State University in Bridgewater, Massachusetts.
Marilyn J. Matelski is professor emerita of communication at Boston College in Chestnut Hill, Massachusetts.

Table of Contents

Table of Contents

Acknowledgments
Introduction
Chronology of ­Chinese–American Trade, 1786–2022
 1. The Chinese Worldview
 2. Issues in Globalization
 3. China’s Changing Consumer Landscape
 4. Case Study: Educational Programs and Exchanges in China
 5. Case Study: Two Art Exhibitions Cross the Pacific
 6. Case Study: “America Runs on Dunkin’” … But Will China?
 7. Case Study: The Holiday Inn Network in ­China—More Is Better
 8. Case Study: DaimlerChrysler—Silence in China After the “Deal
delete delete Heard ’Round the World”
 9. Case Study: The Foxboro ­Company—Infrastructure’s Hidden Jewel
10. Case Study: The 2008 Beijing ­Olympics—Panning for “The Gold”
11. Epilogue
Appendix A: China Profile
Appendix B: Traditional Chinese Holidays and Festivals
Appendix C: Contrasting Cultures
Appendix D: Bureau of Educational and Cultural Affairs (ECA) Exchange Programs and Information for the Council on International Educational Exchange
Appendix E: Information and Resources
Appendix F: Norms for Negotiation
Glossary
Chapter Notes
Select Bibliography
Index

Editorial Reviews

Reviews of previous editions: “recommended”—Choice

From the Publisher