American Television on British Screens: A Story of Cultural Interaction

by P. Rixon

Overview

This work explores how American programmes have become an important part of British television culture since the 1950's, moving from schedule fillers to cornerstones and 'must see' attractions. The book analyses popular and industrial discourses, the changing roles of such programmes on British screens and interviews with key British broadcasters.

Product Details

ISBN-13:	9781349520589
Publisher:	Palgrave Macmillan UK
Publication date:	01/01/2006
Edition description:	1st ed. 2006
Pages:	211
Product dimensions:	5.98(w) x 9.02(h) x (d)

About the Author

PAUL RIXON is a Senior Lecturer in Media and Cultural Studies at Roehampton University, UK. He has published in a number of areas, including new media, American television programmes and the rise of the information city.

Table of Contents

List of Tables Acknowledgements Introduction Theories of Cultural Assimilation Re-evaluating British Television History: From I Love Lucy to Desperate Housewives The Economic Rationale: Push and Pull Factors Broadcasters as Active Mediators The Black Art: Scheduling American Programmes The Discourse of Television Critics 'The Next Generation'? Conclusion Bibliography Index

Editorial Reviews

' American Television on British Screens offers a breadth of points of investigation, highlighting the many processes involved that shape the meanings of US imports in Britain. It provides valuable overviews of the existing literature and good points of departure to investigate, in more detail, how American programmes are incorporated into British television culture.' - Elke Weissmann, Critical Studies in Television

From the Publisher