Amway: The True Story of the Company That Transformed the Lives ofMillions

by Wilbur Cross

Overview

Not just a business, but an opportunity for personal success and achievement, Amway has spread the old-fashioned American dream across the globe-from South America to the Pacific Rim. This definitive history of Amway delves deep into the heart and soul of the organization. It is an inspirational, motivational chronicle of the company as a whole-its ideology, goals, beliefs, ethics, and sense of values-filled with uplifting stories of people around the world whose lives have been totally transformed by the Amway philosophy.

Product Details

ISBN-13:	9780425176467
Publisher:	Penguin Publishing Group
Publication date:	02/01/2001
Edition description:	Reissue
Pages:	224
Product dimensions:	5.11(w) x 7.95(h) x 0.60(d)

About the Author

Wilbur Cross is the author of Choices with Clout (Berkley). He lives in Hilton Head, South Carolina.

Table of Contents

	Preface: Author's Viewpoint	vii
	Introduction: Multilevel Marketing	xi
1	A Global Portrait	1
2	The "Bootstraps" Philosophy	13
3	Motivation: Heartbeat of the Business	35
4	The Cutting Edge	53
5	State-of-the-art Technical Support	67
6	Commitment to Excellence	83
7	People Power: Domestic Growth in North America	105
8	Foreign Expansion	135
9	New Generations and Old Legacies	155
10	Amway Distributor Profile	171
11	The Millennium	193
Appendix	Amway Awards and Rewards	199
	Glossary	203