An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World / Edition 1

by Kimberly Tranter, Trevor Stuart-Hill, Juston Parker

Overview

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.

Product Details

ISBN-13:	9780131885899
Publisher:	Pearson Education
Publication date:	01/14/2008
Series:	Alternative eText Formats Series
Edition description:	New Edition
Pages:	360
Product dimensions:	6.90(w) x 9.20(h) x 0.80(d)

Table of Contents

Table of Contents

1. An Introduction

2. A History

3. Customers’ Knowledge and Consumer Behavior

4. Market Segmentation and Selection

5. Internal Assessment and Competitive Analysis

6. Economic Principles and Demand Forecasting

7. Reservations and Channels of Distribution

8. Dynamic Value-Based Pricing

9. Channel and Inventory Management

10. The Revenue Management Team

11. Strategic Management and Following the RevMAP

12. Tools, Tactics, and Resources

13. Legal and Ethical Issues and Potential Bumps in the Road

14. Crystal Ball

15. Applications in Lodging and Food and Beverage

16. Applications in Sports, Entertainment, and Event Management

17. Applications in Cruise, Spa, and Luxury RV Resorts

18. Applications in Golf, Gaming, and Theme Parks

GLOSSARY