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An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign
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An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign
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Overview
The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first female to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models.
An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant—and in some cases, the most shocking—features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis, and it will help readers to grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.
Product Details
ISBN-13: | 9781440860652 |
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Publisher: | Bloomsbury Academic |
Publication date: | 02/21/2018 |
Pages: | 456 |
Product dimensions: | 6.14(w) x 9.21(h) x 1.00(d) |
About the Author
Dianne G. Bystrom, PhD, is director of the Carrie Chapman Catt Center for Women and Politics at Iowa State University.
Mitchell S. McKinney, PhD, is professor of communication at the University of Missouri and currently serves as faculty fellow for academic personnel in the Office of the Provost.
Mary C. Banwart, PhD, is associate professor in the Communication Studies Department at the University of Kansas and director of the Institute for Leadership Studies.
Table of Contents
Introduction: Understanding the Unprecedented 2016 Campaign: Two Historical Candidacies Yield an Unexpected Result Benjamin R. Warner Dianne G. Bystrom 1
Part 1 Media Coverage
Chapter 1 Selective Exposure and Homophily During the 2016 Presidential Campaign Natalie Jomini Stroud Jessica R. Collier 21
Chapter 2 What Mobilizes Partisans? Exploring the Underlying Pathways Between Partisan Media and Political Participation Heesook Choi Benjamin R. Warner Freddie J. Jennings 40
Chapter 3 Media Event Influence in the 2016 Race: The Debates, Trump Groping Tape, and the Last-Minute FBI Announcement Esther Thorson Samuel M. Tham Weiyue Chen Vamsi Kanuri 61
Chapter 4 The Rhetoric of Impossible Expectations: Media Coverage of Hillary Clinton's 2016 General Election Campaign Kristina Horn Sheeler 87
Chapter 5 Depends on Who Is Asking: An Endorsement Experiment During the 2016 Presidential Election Kalyca Becktel Kaye D. Sweetser 105
Chapter 6 Attributions of Incivility in Presidential Campaign News Ashley Muddiman 115
Chapter 7 Fact-Checking and the 2016 Presidential Election: News Media's Attempts to Correct Misleading Information from the Debates Daniela V. Dimitrova Kimberly Nelson 134
Chapter 8 "I'm About to Be President; We're All Going to Die": Baldwin, Trump, and the Rhetorical Power of Comedic Presidential Impersonation Will Howell Trevor Parry-Giles 151
Part 2 Campaign Communication
Chapter 9 Processing the Political: Presidential Primary Debate "Live-Tweeting" as Information Processing Josh C. Bramlett Mitchell S. McKinney Benjamin R. Warner 169
Chapter 10 Donald Trump and the Rejection of the Norms of American Politics and Rhetoric Robert C. Rowland 189
Chapter 11 "The Greatest Country on Earth": The Evolution of Michelle Obama's American Dream Ryan Neville-Shepard Meredith Neville-Shepard 206
Chapter 12 Loss of Faith: A Realignment of Religion on the Campaign Trail Brian Kaylor 223
Chapter 13 Late Night with Donald Trump: An Exploration of the Combined Effects of Political Comedy and Political Advertising Freddie J. Jennings Calvin R. Coker Josh C. Bramlett Joel Lansing Reed Joshua P. Bolton 235
Chapter 14 Going on Defense: The Unprecedented Use of Defensive Appeals in 2016 U.S. Presidential Debates Corey B. Davis 253
Chapter 15 Gender and Videostyle in 2016: Advertising in Mixed-Gender Races for the U.S. House Kelly L. Winfrey James M. Schnoebelen 274
Chapter 16 From Interactivity to Incitement: Ubiquitous Communication and Elite Calls for Participation Joshua M. Scacco Kevin Coe Delaney Harness 296
Part 3 Communication Attitudes and Behaviors of the Electorate
Chapter 17 Corn Belt Controversy: Intraparty Divisions and Political Cynicism at the 2016 Iowa Caucuses Joel Lansing Reed Sopheak Hoeun Josh C. Bramlett Molly Greenwood Grace Ease 319
Chapter 18 Exploring and Explaining Communication, Knowledge, and Well-Being Sex Differences Related to the 2016 U.S. Presidential Primary Season R. Lance Holbert Esul Park Nicholas W. Robinson 337
Chapter 19 Gender and the Vote in the 2016 Presidential Election Kate Kenski 354
Chapter 20 #election#elección: Latino Twitter Users and Reactions to Presidential Political Gaffes Samantha Hernandez 369
Chapter 21 Analyzing Tweets About the 2016 U.S. Presidential "Blunder" Election Michael W. Kearney 383
Chapter 22 Understanding the Authoritarian Voter in the 2016 Presidential Election Sumana Chattopadhyay 399
Chapter 23 Social Dominance, Sexism, and the Lasting Effects on Political Communication from the 2016 Election Mary C. Banwart Michael W. Kearney 419
About the Editors and Contributors 441
Index 447
What People are Saying About This
"This book, involving some of the nation's most renowned scholars of political communication as well as many of its most promising newcomers, takes on the important topic of the 2016 election through rigorous application of methods and theories from quantitative, qualitative, and rhetorical perspectives. The chapters offer important and multilayered analyses of media practices, candidate communication, and the electorate. It's a must-read for historians, communication scholars, political scientists, and anyone who wants to understand this election and the state of our national politics."
"The editors of this timely and important volume have gathered some of the top scholars of political communication to help reveal the factors that shaped the 2016 campaign cycle. Whether concerned with the role of race and gender, social media, selective exposure, partisan news, political satire, or incivility in campaigning, this collection will alter our understanding of this unprecedented election."