Analyzing Decision Making: Metric Conjoint Analysis / Edition 1

by Jordan J. Louviere

Overview

This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.

Product Details

ISBN-13:	9780803927575
Publisher:	SAGE Publications
Publication date:	03/01/1988
Series:	Quantitative Applications in the Social Sciences , #67
Edition description:	New Edition
Pages:	96
Product dimensions:	5.50(w) x 8.50(h) x (d)

Table of Contents

Background Concepts and Theory
Design and Analysis of Conjoint Experiments
Practical Applications of Conjoint Theory and Methods
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models