Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

by Vladlena Benson, Ronald Tuninga, George Saridakis

Overview

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Product Details

ISBN-13:	9781522505594
Publisher:	IGI-Global
Publication date:	08/31/2016
Pages:	552
Product dimensions:	8.50(w) x 11.00(h) x 1.19(d)