Anatomy of a High-Converting Online Store

by Audrey Kerwood

Overview

Learn how to create an online store that grabs customer attention and gets them ready to buy from the moment they land on your home page.

This book goes through each of the conversion strategies I employ on all 5 of my eCommerce Stores. Every aspect and tactic is covered and explained. I don’t simply tell you what to do, I explain the psychology behind why it works. This way you understand why certain things work while others don’t and you can come up with new ideas tailored to your specific market.

This book will show you how to get your visitors engaged and ready to buy from the moment they land on your home page. Then I go even further by explaining how to keep that level of engagement and excitement throughout your entire site, all the way through checkout.

These techniques and strategies will not only ensure you get more sales, they’ll also ensure your customers will be happy once they place their order and excited to get your products.

Anatomy of a High-Converting Online Store = happy store owners and happy customers.

Product Details

BN ID:	2940011942143
Publisher:	eCommerce Catalyst
Publication date:	09/19/2010
Sold by:	Barnes & Noble
Format:	eBook
File size:	4 MB

About the Author

Hi, I’m Audrey Kerwood. Out of college I started as a lowly production assistant in the movie industry and quickly realized two things: I didn’t like working in the movie business and I didn’t like having a boss.

Like most people I continued toiling away until in 2001 I met my future business partner. We began planning our paycheck liberation not long after we met and less than a year later in 2002 we launched our first online store A2 Armory.

I discovered a hidden talent for eCommerce and web design that turned into a kind of obsessive passion. Because I loved creating sites so much I dug deep into the store platforms I used to learn them so I could do my own designing. I didn’t like outsourcing what I consider the fun stuff.

I have 8 years experience working in eCommerce and it has been my full time occupation for the last 7. I thoroughly believe anyone with ambition and a modicum of patience can create a successful eCommerce business.